Despite its broad appeal and strong position on the global tourism stage, a number of factors, namely the appreciation of the euro and a faltering economy, continue to hamper Italy’s tourism recovery and growth. A north and south divide still exists, and despite some headway made in the last decade, the South’s tourism infrastructure is still relatively underdeveloped in comparison to the North.

Nonetheless, Italy is still perceived as one of the world’s premier tourism hotspots, and its alluring landscapes, historical and cultural centres, renowned cuisine and robust wines will continue to attract visitors from far and wide, as they have for centuries. Domestic tourists are still the most prominent contributors to Italy’s tourism market, and in 2004, they comprised 57% of all arrivals and 59% of bednights. Between 2002 and 2004, the number of international arrivals grew by 2.4%