Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Cruise growth continues
- Major brands dominate and grow fleets
- Enhancements and destinations draw in cruisers
- Travel agent booking dominates, yet Internet role grows
- Cruising demographic is shifting
- Negative image of cruising persists…
- …but attitudes are changing
- Cruising will continue to grow in popularity
Market Drivers
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- Demographic factors
- The cruising Baby Boomer
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- Figure 1: U.S. population, by age, 2000-10
- Figure 2: Graph: U.S. population, by age, 2000-10
- A younger set of cruisers?
- Family and intergenerational cruisers
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- Figure 3: Average passenger age range, by cruise line, 2004
- Luxury cruising
- The honeymooning cruiser
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- Figure 4: Profile of engaged couples, 2002
- The female cruiser
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- Figure 5: Women’s top vacations to take with female friends, 2005
- Homeland cruising
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- Figure 6: U.S. passengers, by region of residence, 2003
- Figure 7: Graph: U.S. passengers, by region of residence, 2003
- Increasing number of destination ports
- Continual enhancement of onboard offerings
- Ship modifications
- Enrichment programs
- Family programs
- Themed cruises
- Sport and recreation offerings
- Shorter trip lengths offer opportunities for shorter cruise promotion
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- Figure 8: Cruise duration from North America, 2001-04
- Public perception about cruising
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- Figure 9: Reason for not going on a cruise, January 2005
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- Figure 10: Reason for not being interested in cruising, January 2005
- Severe weather
- Outbreak of viruses
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- Figure 11: Gastrointestinal illness among passengers and crew for international cruise lines*, 1999-2004
- Mechanical problems
- The rising cost of fuel
Market Size & Trends
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- Figure 12: Total global cruise revenue, at current and constant prices, 1999-2004*
- Figure 13: Graph: Total global cruise revenue, at current and constant prices, 1999-2004
- Cruise passengers
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- Figure 14: Total North American cruise passengers, 1999-2004
- Figure 15: Graph: Total North American cruise passengers and worldwide capacity, 1999-2004
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- Figure 16: Worldwide capacity, 1999-2004
- New ship introductions
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- Figure 17: New ships debuted/scheduled for delivery, 2004 and 2005
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- Figure 18: Ships removed/scheduled for removal, 2004 and 2005
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Market Segmentation
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- Length of cruise
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- Figure 19: Number of North American cruises, by cruise length, 2002 and 2004
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- Figure 20: North American passenger days, by cruise length, 2002 and 2004
- Cruise destination
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- Figure 21: North American cruise destinations, by number of cruises, 2002 and 2004
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- Figure 22: North American cruise destination, by number of passengers, 2002 and 2004
- Cruise styles
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- Figure 23: Leading cruise lines, by styles offered, 2004
- Service level
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- Figure 24: Service level offered, by cruise line, 2004
Supply Structure
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- Figure 25: Leading cruise suppliers’ revenues, 2002 and 2004
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- Figure 26: Available passenger cruise days, by major cruise lines in the U.S., 2002 and 2004
- Companies and Brands
- Carnival Corporation & Carnival plc
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- Figure 27: Carnival plc revenues, 1999-2004
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- Figure 28: Carnival Cruise Line fleet, by passenger capacity, 2004 and 2005
- P&O Princess Cruises
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- Figure 29: Princess Cruise Line fleet, by passenger capacity, 2004
- Holland America Cruise Line
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- Figure 30: Holland America Cruise Line fleet, by passenger capacity, 2004
- Windstar Cruises
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- Figure 31: Windstar Cruise Line fleet, by passenger capacity, 2004
- Costa Cruises
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- Figure 32: Costa Cruise Line fleet, by passenger capacity, 2004
- Cunard/Seabourn
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- Figure 33: Cunard/Seabourn Cruise Lines fleets, by passenger capacity, 2004
- Carnival’s non-North American holdings
- Royal Caribbean Cruise Lines
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- Figure 34: Royal Caribbean revenues, 1999-2004
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- Figure 35: Royal Caribbean Cruise Line fleet, by passenger capacity, 2004
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- Figure 36: Celebrity Cruise Lines fleet, by passenger capacity, 2004
- Star Cruises Group/Norwegian Cruise Lines
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- Figure 37: Star Cruises Group revenues, 1999-2004
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- Figure 38: Norwegian Cruise Line fleet, by passenger capacity, 2004
- Star Cruises
- Orient Lines
- Small and medium operators
- Disney Cruise Line
- Crystal Cruises
- Radisson Seven Seas Cruises
- Delta Queen Steamboat Company
- Great Lakes Cruise Company
- Great American River Journeys
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Advertising & Promotion
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- Added incentives
- Sweepstakes and contests
- Loyalty clubs
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- Figure 39: Cruise lines’ loyalty programs, 2005
- The WOW! Factor
- Attracting families and younger couples
- The cruising family
- Attracting the “sophisticated” cruiser
- Embracing technology
- Promoting “traditional” cruising
- Attracting the luxury cruiser
- Self-reward
- Partnerships
- Multi-cultural marketing
- Celebrity endorsements
Retail Distribution
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- Introduction
- Travel agents book most cruises
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- Figure 40: Use of travel agents when booking non-cruise vacations, 2004
- Other methods of booking
- Online travel agencies
- Cruise lines dictate sales methods
- Cruise retailers
- American Express
- Carlson Leisure Group
- Expedia
- Travelocity.com
- American Automobile Association (AAA) Travel
- Cruise.com
The Consumer
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- Introduction
- Incidence of taking a cruise and type of cruise taken
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- Figure 41: Incidence of taking a cruise in the past two years, by gender, age, household income, race, marital status, presence of children and locale, January 2005
- Type of cruise taken
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- Figure 42: Type of cruise taken in the past two years, January 2005
- Perceptions about cruises
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- Figure 43: Perceptions about cruises, January 2005
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- Figure 44: Perceptions about cruises, by age, January 2005
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- Figure 45: Perceptions about cruises, by household income, January 2005
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- Figure 46: Perceptions about cruises, by presence of children, January 2005
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- Figure 47: Perceptions about cruises, by marital status, January 2005
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- Figure 48: Perceptions about cruises, by region, January 2005
- Summary
- Reasons for not taking a cruise
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- Figure 49: Reason for not going on a cruise, January 2005
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- Figure 50: Reason for not going on a cruise, by age, January 2005
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- Figure 51: Reason for not going on a cruise, by household income, January 2005
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- Figure 52: Reason for not going on a cruise, by race, January 2005
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- Figure 53: Reason for not going on a cruise, by presence of children, January 2005
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- Figure 54: Reason for not going on a cruise, by marital status, January 2005
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- Figure 55: Reason for not going on a cruise, by region, January 2005
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- Figure 56: Reason for not going on a cruise, by locale, January 2005
- Summary
- Reasons for not being interested in cruising
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- Figure 57: Reason for not being interested in cruising, January 2005
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- Figure 58: Reason for not being interested in cruising, by gender, January 2005
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- Figure 59: Reason for not being interested in cruising, by household income, January 2005
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- Figure 60: Reason for not being interested in cruising, by marital status, January 2005
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- Figure 61: Reason for not being interested in cruising, by presence of children, January 2005
- Incidence and number of cruises taken in the past three years
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- Figure 62: Incidence of cruise vacations, by gender, age, race/ethnicity, marital status, presence of children and household income, January-September 2004
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- Figure 63: Number of cruise ship vacations taken in the past three years, January-September 2004
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- Figure 64: Number of cruise ship vacations taken in the past three years, by age, January-September 2004
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- Figure 65: Number of cruise ship vacations taken in the past three years, by race/ethnicity, January-September 2004
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- Figure 66: Number of cruise ship vacations taken in the past three years, by household income, January-September 2004
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- Figure 67: Number of cruise ship vacations taken in the past three years, by region of respondent, January-September 2004
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- Figure 68: Number of cruise ship vacations taken in the past three years, by presence of children, January-September 2004
- Cruise destinations
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- Figure 69: Where cruised, January-September 2004
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- Figure 70: Where cruised, by age, January-September 2004
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- Figure 71: Where cruised, by household income, January-September 2004
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- Figure 72: Where cruised, by race/Hispanic origin, January-September 2004
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- Figure 73: Where cruised, by marital status, January-September 2004
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- Figure 74: Where cruised, by region of respondent, January-September 2004
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- Figure 75: Where cruised, by presence of children, January-September 2004
- Summary
- Cruise line brands of choice
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- Figure 76: Cruise line(s) used, January-September 2004
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- Figure 77: Cruise line(s) used, by age, January-September 2004
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- Figure 78: Cruise line(s) used, by household income, January-September 2004
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- Figure 79: Cruise line(s) used, by race/Hispanic origin, January-September 2004
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- Figure 80: Cruise line(s) used, by presence of children, January-September 2004
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- Figure 81: Cruise line(s) used, by number of people in household, January-September 2004
- Summary
Future & Forecast
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- Future Trends
- Increased capacity and fleet sizes
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- Figure 82: New ships scheduled for delivery, 2005-09
- Continued mergers and acquisitions
- Destinations and cruise length
- Drive-to cruising
- Demographic shifts
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- Figure 83: U.S. population projections, by age, 2000-10
- Informative promotions
- Discount cruises
- Impact of the Internet
- Market Forecast
- Cruises
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- Figure 84: Forecast of total global cruise revenue, at current and constant prices, 2004-2009
- Figure 85: Graph: Forecast of total global cruise revenue, at current and constant prices, 2004-2009
- Forecast factors
Appendix: Trade Associations
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