About the market:

One of the least developed countries in Southeast Asia, Laos has considerable tourism potential but must overcome a range of hurdles if it is to achieve the government’s ambitions for growth. The country’s advantages include its collaboration with more established neighbours through forums such as the Association of Southeast Asian Nations (ASEAN) and the Greater Mekong Sub-region (GMS). It has substantial potential for cultural and nature-based tours. Challenges include the absence of a coastline, the undeveloped state of the infrastructure and the urgency for further political liberalisation. Though the period 2001-04 has been volatile for tourism in Laos, the climate for international investment within the wider region is positive and Laos is likely to be a beneficiary.

About Mintel’s research:

A Mintel TTA Country report, this publication offers industry professionals the chance to clearly evaluate Lao’s tourism prospects. Combining the latest tourism data from the most authoritative sources and Mintel’s own unique, independent analysis of market characteristics, it provides a level of market-explanation that can help create focused marketing and shape effective tourism policy at the highest level.