Table of Contents
Introduction and Abbreviations
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- Definitions
- Research methodology
- Consumer research
- Other research
- Abbreviations
Premier Insight
Executive Summary
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- Review of Christmas 2004
- Winners and losers
- Market factors
- The significance of Christmas to retailers
- Consumer research findings
- Consumer types
- Issues for Christmas 2005
- Consumer spending trends – few positive indicators
- Consumer spending patterns – how will shoppers behave in 2005?
- Retain focus on core competencies
- Margin management even more important than ever
- The relationship between online and store-based shopping
- Major improvement in online service standards required
- Later shopping congestion adds to shopper dissatisfaction
Review of Christmas Trading 2004
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- National Statistics sales data
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- Figure 1: Percentage change in December retail sales, 2003-04
- Category reviews
- Predominantly food retailers – includes all food, drink and tobacco specialists
- Predominantly non-food retailers
- Mixed goods – Non-specialised non-food stores
- Clothing and footwear stores
- Household goods stores
- All other non-food specialists
- Booksellers
- Health and beauty
- Garden centres
- Miscellaneous
- Sports and leisure
- Others
- Non-store retailing
- Conclusions and implications
Market Factors
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- PDI and consumer expenditure trends and outlook
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- Figure 2: PDI and consumer expenditure, at current and constant 1998 prices, 1998-2009
- Personal debt
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- Figure 3: Net lending to individuals, seasonally adjusted, November 2002-November 2004
- Unemployment and changing work patterns
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- Figure 4: Structure of the working population, by gender, 1999-2009
- Figure 5: UK households and one-person households, 1998-2009
- Ageing population
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- Figure 6: Trends and projections in UK population, by age group, 1998-2009
- Socio-economic factors
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- Figure 7: UK adult population (aged 15+), by socio-economic group, 1999-2009
- Competing for consumer spend
- Conclusions and prospects for 2005
The Significance of Christmas to Retail Businesses
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- Retail sales growth
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- Figure 8: All retail sales, at current and constant prices, 2000-04
- Performance by sector in 2004 compared to 2003
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- Figure 9: Change in sales value on previous year, by sector, 2003 and 2004
- Performance by sector – fourth quarter 2004 compared to fourth quarter 2003
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- Figure 10: Change in sales value on previous year, by sector, fourth quarters 2003 and 2004
- Performance by sector – December 2003 and 2004
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- Figure 11: December Change in sales value on previous year, by sector, December 2003 and December 2004
- The relative importance of fourth quarter sales
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- Figure 12: Seasonal analysis of retail sales value – proportion of sales taken in fourth quarter, by sector, 1995-2004
- The relative importance of December sales
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- Figure 13: Seasonal analysis of retail sales value – proportion of sales taken in December, by sector, 1995-2004
- Conclusions and implications
The Consumer
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- Key findings
- Patterns of spend and types of gift bought
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- Figure 14: How much consumers antcipated they would spend and what they think they spent on Christmas gifts this year compared to the previous year, summary, October 2004 and January 2005
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- Figure 15: How much consumers think they spent on Christmas gifts this year compared to the previous year, by gender, age and socio-economic group, January 2005
- Trends in gift purchasing
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- Figure 16: Amount consumers think they spent this Christmas on gifts for close family and friends, January 2005
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- Figure 17: Amount consumers think they spent this Christmas on gifts for close family and friends, by gender, age and socio-economic group, January 2005
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- Figure 18: Which items consumers bought as a gift this Christmas, January 2005
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- Figure 19: Which items consumers thought they would buy and actually bought as a gift this Christmas, October 2004 and January 2005
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- Figure 20: Which items consumers bought as a gift this Christmas, by gender, age and socio-economic group, January 2005
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- Figure 21: Which items consumers bought as a gift this Christmas, by gender, age and socio-economic group, January 2005
Consumer Attitudes and Typologies
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- Key findings
- Attitudes towards Christmas shopping
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- Figure 22: Consumer agreement with statements about shopping this Christmas, summary, January 2005
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- Figure 23: Consumer agreement with statements about shopping this Christmas, by gender, age and socio-economic group, January 2005
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- Figure 24: Consumer agreement with statements about shopping this Christmas, by gender, age and socio-economic group, January 2005
- Shopping habits
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- Figure 25: Consumer agreement with attitudes regarding Christmas shopping, Summary, January 2005
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- Figure 26: Consumer agreement with attitudes regarding Christmas shopping, by gender, age and socio-economic group, January 2005
- Improvements sought in the Christmas shopping experience
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- Figure 27: Improvements consumers would like to see to improve the Christmas shopping experience, January 2005
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- Figure 28: Improvements consumers would like to see to improve the Christmas shopping experience, by gender, age and socio-economic group, January 2005
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- Figure 29: Improvements consumers would like to see to improve the Christmas shopping experience, by gender, age and socio-economic group, January 2005
- Consumer types
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- Figure 30: Consumer types, January 2005
- The Indulgent – 19% of sample
- Christmas shopping clusters by demographics
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- Figure 31: Christmas shopping cluster groups, by gender, age, socio-economic group and Mintel’s Special Groups, January 2005
- Repertoire of product categories purchased
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- Figure 32: Repertoire of categories purchased, January 2005
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- Figure 33: Repertoire items bought by consumer type, January 2005
- Products purchased related to amount spent
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- Figure 34: Categories purchased by amount spent, January 2005
Issues for Christmas 2005
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- Consumer spending trends – few positive indicators
- Consumer spending patterns – how will shoppers behave in 2005?
- Retain focus on core competencies
- Margin management even more important than ever
- The relationship between online and store-based shopping
- Major improvement in online service standards required
- Later shopping increases congestion and adds to shopper dissatisfaction
Appendix 1
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- Figure 35: How much consumers think they spent on Christmas gifts this year compared to the previous year, by gender, age and Socio-economic group, January 2005
- Figure 36: How much consumers think they spent on Christmas gifts this year compared to the previous year, by lifestage, presence of children and marital status, January 2005
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- Figure 37: How much consumers think they spent on Christmas gifts this year compared to the previous year, by region and Mintel’s Special Groups, January 2005
- Figure 38: How much consumers think they spent on Christmas gifts this year compared to the previous year, by store used regularly for grocery shopping, January 2005
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- Figure 39: Which items consumers bought as a gift this Christmas, by gender, age and socio-economic group, January 2005
- Figure 40: Which items consumers bought as a gift this Christmas, by gender, age and socio-economic group, January 2005
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- Figure 41: Which items consumers bought as a gift this Christmas by, lifestage, presence of children and martial status, January 2005
- Figure 42: Which items consumers bought as a gift this Christmas, by lifestage, presence of children and martial status, January 2005
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- Figure 43: Which items consumers bought as a gift this Christmas, by region and Mintel’s Special Groups, January 2005
- Figure 44: Which items consumers bought as a gift this Christmas, by region and Mintel’s Special Groups, January 2005
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- Figure 45: Which items consumers bought as a gift this Christmas, by store used regularly for grocery shopping, January 2005
- Figure 46: Which items consumers bought as a gift this Christmas, by store used regularly for grocery shopping, January 2005
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- Figure 47: Amount consumers think they spent this Christmas on gifts for close family and friends, by gender, age and socio-economic group, January 2005
- Figure 48: Amount consumers think they spent this Christmas on gifts for close family and friends, by lifestage, presence of children and Marital status, January 2005
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- Figure 49: Amount consumers think they spent this Christmas on gifts for close family and friends, by region and Mintel’s Special Groups, January 2005
- Figure 50: Amount consumers think they spent this Christmas on gifts for close family and friends, store used regularly for grocery shopping, January 2005
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Appendix 2
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- Figure 51: Consumer agreement with statements about shopping this Christmas, by gender, age and socio-economic group, January 2005
- Figure 52: Consumer agreement with statements about shopping this Christmas, by gender, age and socio-economic group, January 2005
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- Figure 53: Consumer agreement with statements about shopping this Christmas, by lifestage, presence of children and martial status, January 2005
- Figure 54: Consumer agreement with statements about shopping this Christmas, by lifestage, presence of children and martial status, January 2005
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- Figure 55: Consumer agreement with statements about shopping this Christmas, by region and Mintel’s special groups, January 2005
- Figure 56: Consumer agreement with statements about shopping this Christmas, by region and Mintel’s Special Groups, January 2005
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- Figure 57: Consumer agreement with statements about shopping this Christmas, by store used regularly for grocery shopping, January 2005
- Figure 58: Consumer agreement with statements about shopping this Christmas, by store used regularly for grocery shopping, January 2005
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- Figure 59: Consumer agreement with attitudes regarding Christmas shopping, by gender, age and socio-economic group, January 2005
- Figure 60: Consumer agreement with attitudes regarding Christmas shopping, by lifestage, presence of children and marital status, January 2005
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- Figure 61: Consumer agreement with attitudes regarding Christmas shopping, by region and Mintel’s Special Groups, January 2005
- Figure 62: Consumer agreement with attitudes regarding Christmas shopping, by store used regularly for grocery shopping, January 2005
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- Figure 63: Improvements consumers would like to see to improve the Christmas shopping experience, by Gender, age and socio-economic group, January 2005
- Figure 64: Improvements consumers would like to see to improve the Christmas shopping experience, by Gender, age and socio-economic group, January 2005
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- Figure 65: Improvements consumers would like to see to improve the Christmas shopping experience, by lifestage, presence of children and Marital status, January 2005
- Figure 66: Improvements consumers would like to see to improve the Christmas shopping experience, by lifestage, presence of children and marital status, January 2005
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- Figure 67: Improvements consumers would like to see to improve the Christmas shopping experience, by region and Mintel’s Special Groups, January 2005
- Figure 68: Improvements consumers would like to see to improve the Christmas shopping experience, by region and Mintel’s Special Groups, January 2005
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- Figure 69: Improvements consumers would like to see to improve the Christmas shopping experience, by store used regularly for grocery shopping, January 2005
- Figure 70: Improvements consumers would like to see to improve the Christmas shopping experience, by store used regularly for grocery shopping, January 2005
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- Figure 71: Consumer type, by gender, age, socio-economic group, January 2005
- Figure 72: Consumer type by region, Mintel’s Special Groups and store regularly used for grocery shopping, January 2005
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- Figure 73: Repertoire items bought by consumer type, January 2005
- Figure 74: Number of items bought, by what consumers bought, January 2005
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- Figure 75: Categories purchased by amount spent, January 2005
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