Mintel's report profiles the size of the children's snacking market, paying particular attention to specific demographics of the market, and the major players within the market - the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the evolution of e-commerce has made on the consumer and on the industry as a whole.

This report provides an in-depth look at the children's snacking market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the children's snacking market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's exclusive consumer research will delve into such issues within the children's snacking marketplace as:

Consumers' attitudes toward children's snacks and purchasing preferences in terms of location, pricing, brands, designer labels, and retailers versus specialty stores

Which consumers are apt to spend more money on children's snacks in regards to age, demographics, and standard-of-living, income

The future of the children's snack marketplace.

This essential profile of the children's snacking marketplace will examine the growth potential of the market, and consumer attitudes regarding the influence of advertising campaigns, trends, health issues as they apply to children's snacks, and pricing concerns.