Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
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- A key element of the beverage market
- Health focus and influence of youth drive market
- Non-carbonated water is the leading segment
- A market with fragmented supply
- Water, water everywhere
- The bottled water consumer
- Incidence of consumption highest among black, female and younger respondents
- Convenience drives reasons for consumption
- Respondents say they can taste the difference
- Flavored, enhanced, and caffeinated waters on trial
- The future of bottled water
Market Drivers
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- Health, diet and nutrition
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- Figure 1: Incidence of low carb dieting, February 2004
- Obesity epidemic
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- Figure 2: Incidence of overweight and obese Americans aged 18 and older, 1994-2002
- Water quality/environmental concerns
- Young adult participation in sports
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- Figure 3: High school sports participation, by gender, 1994-2004
- Demographics
- Age
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- Figure 4: Consumption of bottled water, by age, May 2003-April 2004
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- Figure 5: Teen consumption of bottled water, May 2003-April 2004
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- Figure 6: U.S. population projections, 2000 and 2004
- Gender
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- Figure 7: Personal consumption of non-alcoholic beverages, by gender, January-September 2003
- Competition from other beverages
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- Figure 8: Consumption of bottled water vs. other selected beverages, May 2003-April 2004
Market Size & Trends
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- Figure 9: Total U.S. retail sales of bottled water, at current and constant prices, 1999-2004
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- Graph 1: Trends in sales of bottled water, at current and constant prices, 1999-2004
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- Figure 10: Gallons of bottled water sold and per capita consumption, 1993-2003
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Market Segmentation
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- Overview
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- Figure 11: Sales of bottled water, by product type, 2002 and 2004
- Graph 2: Sales of bottled water, by segment, 2004
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- Graph 3: Trends in sales of bottled water, by segment, 1999-2004
- Convenience/PET still water
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- Figure 12: Sales of convenience/pet still water, 1999-2004
- Jug/bulk still water
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- Figure 13: Sales of jug/bulk still water, 1999-2004
- Sparkling/mineral water
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- Figure 14: Sales of sparkling/mineral water, 1999-2004
Supply Structure
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- Foreign trade
- Imports
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- Figure 15: Imports of water, by source country/region, 2001 & 2003
- Exports
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- Figure 16: Exports of water, by destination country/region, 2001 & 2003
- Manufacturers and brands
- FDM sales by manufacturer and brand
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- Figure 17: FDM sales of bottled water, by manufacturer, 2003 and 2004
- Graph 4: FDM sales of bottled water, by manufacturer, 2004
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- Figure 18: Wholesale dollar sales of bottled water, by manufacturer and brand, 2002 and 2003
- FDM sales by manufacturer and brand
- Convenient/PET
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- Figure 19: FDM sales of convenient/PET still water, by manufacturer and brand, 2003 and 2004
- Jug/bulk
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- Figure 20: FDM sales of jug/bulk still water, by manufacturer and brand, 2003 and 2004
- Sparkling/mineral water
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- Figure 21: FDM sales of sparkling/mineral water, by manufacturer and brand, 2003 and 2004
- Private label
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- Figure 22: FDM sales of private-label bottled water, 1999-2004
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- Figure 23: Private-label sales of bottled water, by type, 1999-2004
- Major manufacturer and brand profiles
- Nestlé Waters North America (NWNA)
- PepsiCo, Inc. (Pepsi-Cola North America)
- Danone Waters North America (DWNA)
- Coca-Cola Company
- Suntory Water Group
- Crystal Geyser
- Joint ventures between major suppliers
- DS Waters of America, LP
- Pepsi Bottling Ventures, LLC
- Coca-Cola/Danone Waters North America
Advertising & Promotion
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- Nestlé Waters North America (NWNA)
- PepsiCo
- Danone Waters North America (DWNA)
- Coca-Cola Company
Retail Distribution
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- Introduction
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- Figure 24: Sales of bottled water, by channel, 2002 and 2004
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- Graph 5: Sales of bottled water, by channel, 2004
- Supermarkets
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- Figure 25: Supermarket sales of bottled water, 1999-2004
- Supermarket operating data
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- Figure 26: Top supermarket operating statistics, latest fiscal year-end
- Figure 27: Percentage change from latest fiscal year-end versus year prior
- Convenience store/gas station
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- Figure 28: Convenience store sales of bottled water, 1999-2004
- Mass merchandisers and warehouse clubs
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- Figure 29: Mass merchandiser/warehouse club sales of bottled water, 1999-2004
- Mass merchandiser operating data
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- Figure 30: Top mass merchandiser operating statistics, latest financial year-end
- Figure 31: Top mass merchandisers’ percentage change from latest financial year-end versus year prior
- Vending
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- Figure 32: Vending sales of bottled water, 1999-2004
The Consumer
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- Introduction
- Beverage consumption repertoire
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- Figure 33: Adult beverage repertoire, May 2003-April 2004
- Bottled water consumption
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- Figure 34: Incidence of bottled water consumption, October 2004
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- Figure 35: Incidence of bottled water consumption, by gender, October 2004
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- Figure 36: Incidence of bottled water consumption, by age, October 2004
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- Figure 37: Incidence of bottled water consumption, by household income, October 2004
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- Figure 38: Incidence of bottled water consumption, by race, October 2004
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- Figure 39: Incidence of bottled water consumption, by presence of children, October 2004
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- Figure 40: Incidence of bottled water consumption, by region, October 2004
- Summary
- Amount of bottled water consumed
- Non-carbonated water
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- Figure 41: number of glasses of bottled water consumed in last 7 days, May 2003-April 2004
- Sparkling water
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- Figure 42: Consumption of sparkling water/seltzer/natural soda, May 2003-April 2004
- Occasions for buying or drinking bottled water
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- Figure 43: Occasions for drinking bottled water, October 2004
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- Figure 44: Occasions for drinking bottled water, by gender, October 2004
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- Figure 45: Occasions for drinking bottled water, by age, October 2004
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- Figure 46: Occasions for drinking bottled water, by household income, October 2004
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- Figure 47: Occasions for drinking bottled water, by race, October 2004
- Summary
- Brand/price preference
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- Figure 48: Brand/price preference, October 2004
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- Figure 49: Brand/price preference, by gender, October 2004
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- Figure 50: Brand/price preference, by age, October 2004
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- Figure 51: Brand/price preference, by household income, October 2004
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- Figure 52: Brand/price preference, by race, October 2004
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- Figure 53: Brand/price preference, by region of residence of respondent, October 2004
- Summary
- Attitudes towards bottled water
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- Figure 54: Attitudes towards bottled water, October 2004
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- Figure 55: Attitudes towards bottled water, by gender, October 2004
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- Figure 56: Attitudes towards bottled water, by race, October 2004
- Summary
- Enhanced/flavored waters
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- Figure 57: Use of enhanced/flavored water, October 2004
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- Figure 58: Enhanced/flavored water use, by gender, October 2004
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- Figure 59: Enhanced/flavored water use, by age, October 2004
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- Figure 60: Enhanced/flavored water use, by race, October 2004
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- Figure 61: Enhanced/flavored water use, by presence of children, October 2004
- Reasons for trying enhanced water
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- Figure 62: Reasons for trying enhanced water, October 2004
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- Figure 63: Reasons for trying enhanced water, by gender, October 2004
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- Figure 64: Reasons for trying enhanced water, by age, October 2004
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- Figure 65: Reasons for trying enhanced water, by presence of children, October 2004
- Summary
- Teen consumption of bottled water
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- Figure 66: Teen beverage repertoire, May 2003-April 2004
- Non-carbonated
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- Figure 67: Number of glasses of non-carbonated bottled spring water consumed in last 7 days, May 2003-April 2004
- Sparkling water
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- Figure 68: Number of glasses of sparkling water/seltzer/natural soda consumed in last 7 days, May 2003-April 2004
- Where bottled water is most often consumed
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- Figure 69: Where teens consume bottled water, May 2003-April 2004
Future & Forecast
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- Future trends
- Growth through innovation
- Continued population growth
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- Figure 70: U.S. population projections, 2004 and 2009
- Market forecast
- Overview
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- Figure 71: Forecast of retail sales of bottled water, at current and constant prices, 2004-2009
- Graph 6: Forecast of retail sales of bottled water, at current and constant prices, 2004-2009
- Convenient/PET
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- Figure 72: Forecast of retail sales of convenient/PET water, at current and constant prices, 2004-2009
- Jug/bulk
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- Figure 73: Forecast of retail sales of jug/bulk water, at current and constant prices, 2004-2009
- Sparkling/mineral
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- Figure 74: Forecast of retail sales of sparkling/mineral water, at current and constant prices, 2004-2009
- Forecast factors
Market Size & Trends—Update
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- Figure 75: Total U.S. retail sales of bottled water, at current and constant prices, 1999-2005
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- Figure 76: Graph: Trends in sales of bottled water, at current and constant prices, 1999-2005
- Figure 77: Gallons of bottled water sold and per capita consumption, 1993-2004
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Market Segmentation—Update
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- Overview
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- Figure 78: Sales of bottled water, by product type, 2004 and 2005
- Figure 79: Graph: Sales of bottled water, by segment, 2005
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- Figure 80: Graph 3: Trends in sales of bottled water, by segment, 1999-2005
- Convenience/PET still water
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- Figure 81: Sales of convenience/PET still water, at current and constant prices, 1999-2005
- Jug/bulk still water-Update
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- Figure 82: Sales of jug/bulk still water, at current and constant prices, 1999-2005
- Sparkling/mineral water
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- Figure 83: Sales of sparkling/mineral water, at current and constant prices, 1999-2005
Supply Structure—Update
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- Manufacturers and brands—update
- FDM sales by manufacturer and brand
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- Figure 84: FDM sales of bottled water, by manufacturer, 2004 and 2005
- Figure 85: Graph: FDM sales of bottled water, by manufacturer, 2005
- Convenient/PET-Update
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- Figure 86: FDM sales of convenient/PET still water, by manufacturer and brand, 2004 and 2005
- Jug/bulk-Update
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- Figure 87: FDM sales of jug/bulk still water, by manufacturer and brand, 2004 and 2005
- Sparkling/mineral water-Update
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- Figure 88: FDM sales of sparkling/mineral water, by manufacturer and brand, 2004 and 2005
- Private label
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- Figure 89: FDM sales of private-label bottled water, 1999-2005
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- Figure 90: Sales of private-label bottled water, by type, 1999-2005
Future & Forecast
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- Future trends
- Growth through innovation
- Continued population growth
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- Figure 91: U.S. population projections, 2004 and 2009
- Market Forecast—Update
- Bottled water
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- Figure 92: Forecast of total U.S. sales of bottled water, at current and constant prices, 2005-10
- Convenience/PET still water
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- Figure 93: Forecast of U.S. sales of convenience/PET still water, at current and constant prices, 2005-10
- Jug/bulk still water
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- Figure 94: Forecast of U.S. sales of jug/bulk still water, at current and constant prices, 2005-10
- Sparkling/mineral water
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- Figure 95: Forecast of U.S. sales of sparkling/mineral water, at current and constant prices, 2005-10
Appendix: Trade Associations
Appendix: New Product Developments
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- New product trends
- Introduction
- New product introductions
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- Figure 96: New product introductions, by beverage category, 2002-2004
- Product trends
- Functional waters
- Vitamin & mineral fortification
- ‘Low-in’ positioning
- Purification and hydration
- Targeting
- Flavors/ingredients
- Packaging
- Product launches by company/brand
- Forecast/predictions
- New product briefs
- Carlsberg: Ramlosa Royal Swedish Carbonated Natural Mineral Water
- Biota Brands of America: Biota Colorado Pure Spring Water
- Energy Brands: Glacéau VitaminWater Formula 50 Grape Nutrient Enhanced Water Beverage
- Apple & Eve: Apple & Eve Waterfruits Fruit Punch Flip Water
- DS Water of America: Nursery Purified Water with Fluoride
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