Vitamins and Mineral Supplements - UK - May 2005
Vitamins and Mineral Supplements - UK - May 2005

Mintel last examined the market for vitamin and mineral supplements (VMS) in May 2003. Since that time value sales have increased by around 3% and are estimated to stand at £362 million in 2005. The market has only just started to recover from the abolition of retail price maintenance in 2001 and the subsequent price war which lead to falling value sales.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Trends
Market Segmentation
Distribution

Consumer

Consumer

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The Consumer

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Advertising and Promotion

Other

Introduction and Abbreviations
Premier Insight
The Supply Structure
New Product Development
The Consumer – Detailed Demographics
Consumer Attitudes and Targeting Opportunities
Consumer Attitudes and Targeting Opportunities: Detailed Demographics
The Future
Forecast