This comprehensive report provides in-depth coverage of various categories of small kitchen appliances including food processors, hand mixers, blenders, tea kettles, coffee makers and other electrical kitchen gadgets. Each product category is analyzed in detail including descriptions of new products in each segment. This study further covers the scope and size of the market and specifies retail sales of small kitchen supplies over a six-year period. Also included is a full discussion of factors impacting the market to date including: home improvement trends and the rising popularity of gourmet cooking at home.

Mintel's incisive reports contain in depth analysis of the market consumer. Exclusive consumer research for the small kitchen appliances market will consider such issues as:

· Consumer attitudes towards small kitchen appliances and purchasing preferences in terms of pricing and brands

· Types of small kitchen appliances with regards to age, race and geographic location

· General attitudes towards cooking

As in all Mintel reports market trends and dynamics affecting the industry are discussed, as are opportunities and challenges facing industry players. Further, potential for future growth in the small appliances market is examined in a seven year forecast. Mintel's survey of the small kitchen appliance market gives readers a comprehensive view of the industry and highlights new profit and growth opportunities.