Table of Contents
Introduction And Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Strong economy transitioning to slower growth
- Retailers propel growth, pose challenges and contribute to consolidation trend
- Power tools by power source, type and user
- Manufacturers develop brands to target specific user groups
- Home ownership and income key factors determining power tool ownership
- Need for demographic focus
- Innovation and differentiation drive sales
Market Drivers
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- INTRODUCTION
- HOUSING-RELATED DRIVERS
- Economic growth and housing prices propel sales in home improvement industry
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- Figure 1: Total U.S. retail home channel sales, at current and constant prices, 1999-2004
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- Graph 1: Total U.S. retail home channel sales, at current and constant prices, 1999-2004
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- Figure 2: Total U.S. sales by home improvement retailers, at current and constant prices, 1999-2004
- Housing sales
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- Figure 3: Sales of homes, new and existing, 1994-2002
- Low interest rates and home financing
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- Figure 4: Annual interest rates*, by month, 1997-2003
- Residential repairs and remodeling
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- Figure 5: Homes undergoing major renovations, 1985-2000
- DEMOGRAPHIC IMPACT
- Age
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- Figure 6: U.S. population, by age group, 1998-2008
- Race/ethnicity
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- Figure 7: U.S. population, by race/ethnicity, 2000-2010
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- Figure 8: Homeownership rates by race and ethnicity of householder: 1999-2003
- Gender
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- Figure 9: Top DIY retailer sales and store growth, 2002-2003
- Changing composition of retail industry
- Retailers drive price competition, product innovation and manufacturer consolidation
- HOME IMPROVEMENT PROGRAMS
Market Size & Trends
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- Figure 10: Total U.S. sales of DIY power tools, at current and constant prices, 1999-2004
- Graph 2: Total U.S. sales of DIY power tools, at current and constant prices, 1999-2004
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Market Segmentation
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- POWER SOURCE
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- Figure 11: Sales of DIY power tools, segmented by power source, 2002 and 2004
- Graph 3: Sales of DIY power tools, segmented by power source, 2004
- Electric DIY power tools
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- Figure 12: Sales of electric DIY power tools, 1999-2004
- Cordless DIY power tools
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- Figure 13: Sales of cordless DIY power tools, 1999-2004
- Pneumatic DIY power tools
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- Figure 14: Sales of pneumatic DIY power tools, 1999-2004
- TYPE OF POWER TOOL
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- Figure 15: Power tool sales, by tool category, 2001
- END-USER
Supply Structure
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- COMPANIES AND BRANDS
- MANUFACTURER SHARES
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- Figure 16: Manufacturer sales of power tools, wholesale value, 2002 & 2004
- MANUFACTURER PROFILES
- Black & Decker
- Atlas Copco Group/Milwaukee Electric Tool Corporation
- Pentair Tool Group
- Skil-Bosch Power Tool Company
- Hilti
- Emerson Tool Company
- Makita USA, Inc.
- Hitachi Koki, USA
- Ryobi Technologies
- WMH Tool Group
- Metabo USA
- Snap-On (Sioux Tools)
Advertising & Promotion
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- INTRODUCTION
- Retailer support
- Marketing to Hispanics
- MANUFACTURER ACTIVITY
- Atlas Copco (Milwaukee)
- Black & Decker (B&D, Dewalt)
- Pentair Tool Group (Delta, Porter-Cable)
- TechTronics (Ryobi)
- Makita
- Skil-Bosch Tools
- Emerson (Ridgid)
- Hitachi Koki
Retail Distribution
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- Introduction
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- Figure 17: Sales of DIY power tools products, by channel, 2002 and 2004
- Graph 4: Sales of DIY power tools products, by channel, 2004
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- Figure 18: Market share of total home channel sales, by retailer, 2001 and 2003
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- Figure 19: U.S. DIY retail sales, as measured by NRHA, by channel, 2002 and 2004
- Home improvement centers
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- Figure 20: Top home improvement centers’ operating statistics, latest fiscal year-end
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- Figure 21: Percentage change from latest financial year-end versus year prior
- Home Depot
- Lowe’s
- Menards
- Lumberyards
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- Figure 22: Number of lumberyard retailers, September 2003
- Figure 23: Top lumberyard retailers, by sales, financial years ending 2002 and 2003
- Stock Building Supply
- 84 Lumber
- Independent hardware stores
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- Figure 24: Top independent hardware-buying groups, by number of members, September 2003
- Figure 25: Top independent hardware-buying groups, by sales, financial years ending 2002 and 2003
- TruServ
- Ace Hardware
- Do it Best
- Mass merchandisers
- Mass Merchandisers and Club Operating Data
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- Figure 26: Top mass merchandiser operating statistics, latest fiscal year-end
- Figure 27: Percentage change from latest fiscal year-end versus year prior
- Wal-Mart
- Kmart and Target
- Other retailers: Sears
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- Figure 28: Sears stores by type and number of stores, September 2003
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- Figure 29: Sears’ sales, by store type, financial years ending 2002 and 2003
The Consumer
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- Introduction
- Power tools penetration
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- Figure 30: Power tools in the household, January-September 2003
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- Figure 31: Power tools in the household, by respondents with recent remodeling or intent to remodel, January-September 2003
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- Figure 32: Cross-tabulation of power tools in the household, January-September 2003
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- Figure 33: Power tools in the household, by age of head of household, January-September 2003
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- Figure 34: Power tools in the household, by household income, January-September 2003
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- Figure 35: Power tools in the household, by race/ethnicity, January-September 2003
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- Figure 36: Power tools in the household, by home ownership, January-September 2003
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- Figure 37: Power tools in the household, by region, January-September 2003
- Remodeling Activity
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- Figure 38: Remodeled or plan to remodel, January-September 2003
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- Figure 39: Remodeling carried out by household member or professional, January-September 2003
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- Figure 40: Remodeling activity, by home ownership, January-September 2003
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- Figure 41: Remodeling activity, by household income, January-September 2003
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- Figure 42: Remodeling activity, by age, January-September 2003
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- Figure 43: Remodeling activity, by race/ethnicity, January-September 2003
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- Figure 44: Remodeling activity, by region, January-September 2003
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- Figure 45: Remodeling activity, by marital status, January-September 2003
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- Figure 46: Remodeling activity, by presence of children, January-September 2003
- Home improvement: DIY-ers’ attitudes and behavior
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- Figure 47: Penetration of respondents who take on DIY home improvement projects, July 2004
- Reasons for not undertaking home improvement projects
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- Figure 48: Reasons for not undertaking home improvement projects, July 2004
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- Figure 49: Reasons for not undertaking home improvement projects, by gender, July 2004
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- Figure 50: Reasons for not undertaking home improvement projects, by educational attainment, July 2004
- Region and metro status
- Recent purchase of power tools
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- Figure 51: Penetration of respondents who bought power tools in the past two years, July 2004
- Tool rental: penetration of renters and reasons for renting
- Penetration of renters
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- Figure 52: respondents who rented power tools in the past two years, July 2004
- Reason for power tool rental
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- Figure 53: Reasons for tool rental, July 2004
- Summary
Future & Forecast
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- FUTURE TRENDS
- Overall growth in the DIY industry
- Retailing trends
- Seniors, ethnic groups, and women the best growth areas, but likely a hard sell
- Shifting product mix
- MARKET FORECAST
- DIY power tools
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- Figure 54: Forecast of U.S. sales of DIY power tools, at current and constant prices, 2004-2009
- Graph 5: Forecast of U.S. sales of DIY power tools, at current and constant prices, 2004-2009
- Electric DIY power tools
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- Figure 55: Forecast of U.S. sales of electric DIY power tools, at current and constant prices, 2004-2009
- Cordless DIY power tools
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- Figure 56: Forecast of U.S. sales of cordless DIY power tools, at current and constant prices, 2004-2009
- Pneumatic DIY power tools
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- Figure 57: Forecast of U.S. sales of pneumatic DIY power tools, at current and constant prices, 2004-2009
- Forecast Factors
Appendix: Trade Associations
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