Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Advertising data
- Abbreviations
Premier Insight
Executive Summary
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- Household and work patterns increase demand
- Continual rise
- Shifting sector composition
- RTF dynamic sector
- Large suppliers dominate
- Multiples and Boots reign; focus below the line
- Combination penetration strong
- Quality assurance keeps outlook strong
Market Drivers
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- Live births
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- Figure 1: Number of live births in the UK, 1998-2007
- Breastfeeding
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- Figure 2: UK breastfeeding rates, by age of child, 1980-2000
- Children’s population
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- Figure 3: Population trends in children aged 0-4, by gender, 1999-2009
- Older women as a different type of mother
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- Figure 4: Mean age of women at birth of children in England and Wales, 1990-2003
- Working mothers – different needs
- Trends in work patterns
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- Figure 5: Workforce in employment in the UK, by gender, 1999-2008
- More to spend on care
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- Figure 6: PDI and consumer expenditure, at constant prices, 1999-2008
- Children’s health and diet
- Convenience and quality
Market Size and Trends
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- Figure 7: Total UK retail sales of baby food and drink, by volume and value, 1999-2004
- Double impact of demographics and pricing
- Convenience is the key driving factor
- Organic strikes a chord
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- Figure 8: Total UK retail sales of organic baby food and drink, 1999-2004
- The cost of children
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- Figure 9: Total UK retail sales of products for babies, by sector, 1999-2003
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Market Segmentation
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- Figure 10: UK retail volume sales of baby food and drink, by product type, by volume, 2000-04
- Figure 11: UK retail value sales of baby food and drink, by product type, by value, 2000-04
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- Figure 12: UK average retail price of baby food and drinks, by product type, 2000-04
- Baby milks
- Deflationary pressures at work
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- Figure 13: UK retail value sales of baby milks, by type, 2000-04
- Growth stemming from RTF milks
- Baby meals
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- Figure 14: UK retail value sales of baby meals, by type, 2000-04
- Dry meals and cereals
- Wet meals
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- Figure 15: UK retail value sales of wet baby meals, by type, 2000-04
- Organic wet meals become mainstream
- NPD moving the market forward
- Finger foods
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- Figure 16: UK retail value sales of baby finger foods, by type, 2000-04
- Biscuits and rice snacks gain popularity
- NPD driving growth
- Baby drinks
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- Figure 17: UK retail value sales of baby drinks, by type, 2000-04
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The Supply Structure
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- Figure 18: Estimated manufacturer/brand shares in the UK baby food and drink market, by value, 2002 and 2004
- Shares by sector
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- Figure 19: Estimated manufacturer/brand shares in the UK baby food and drink market, by sector, 2004
- Company profiles
- Heinz
- SMA Nutrition
- Nutricia UK
- HiPP Nutrition UK
- Organix Brands Plc
- Boots
- Others
- New Product Development
- September 2004
- August 2004
- July 2004
- April 2004
- February 2004
- January 2004
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Advertising and Promotion
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- Regulations draw the line
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- Figure 20: Monitored main media advertising expenditure on baby food and drink, 1999-2003
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- Figure 21: Monitored main media advertising expenditure on baby food and drink, by top spenders, 2004
- Direct marketing
- Building communities
Distribution
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- Figure 22: UK retail sales of baby food and drink, by type of outlet, 2000-04
- Boots distinguishes while pharmacies falter
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The Consumer
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- Pan-European overview
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- Figure 23: Penetration of baby foods and baby milk, by country, 2004
- Relatively low penetration
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- Figure 24: Penetration of baby foods and baby milk, by country, 2004
- Trends
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- Figure 25: GB trends in usage of baby foods and baby milk, 2002-04
- Jars make up the bulk
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- Figure 26: GB types of baby food used, 2002-04
- A feeding regime
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- Figure 27: Penetration and frequency of using baby foods, by age of child, 2004
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- Figure 28: Penetration and frequency of using baby milk, by age of child, 2004
- Penetration and frequency of use
- Main shoppers
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- Figure 29: Penetration and frequency of using baby foods, by gender and age, 2004
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- Figure 30: Penetration and frequency of using baby foods, by income, working status and household size, 2004
- Parents/guardians with children under 2 years of age
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- Figure 31: Penetration and frequency of using baby foods, by gender and age, 2004
- Income drives higher usage
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- Figure 32: Penetration and frequency of using baby foods, by income, working status and household size, 2004
- Attitudes towards brands and media
- Impact of children’s preference
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- Figure 33: Use of baby foods and baby milk, by importance of children’s preference, 2004
- Brand attitudes
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- Figure 34: Use of baby foods and baby milk, by attitudes towards brands and purchasing decisions, 2004
- Food content
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- Figure 35: Use of baby foods and baby milk, by attitudes towards food content, 2004
- Attitudes towards time and convenience when cooking
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- Figure 36: Use of baby foods and baby milk, by attitudes towards time and convenience when cooking, 2004
- Food costs
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- Figure 37: Use of baby foods and baby milk, by attitudes towards cost of food, 2004
- Media usage
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- Figure 38: Use of baby foods and baby milk, by attitudes towards media usage, 2004
The Consumer – Attitudes and Typologies
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- Attitudes towards baby food
- A home-made solution
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- Figure 39: Attitudes towards baby foods, milk and drinks, June 2004
- Older mothers put in the time
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- Figure 40: Attitudes towards baby foods, milk and drinks, by age and socio-economic group, June 2004
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- Figure 41: Attitudes towards baby foods, milk and drinks, by lifestage, presence of children and Mintel’s Special Groups, June 2004
- Working status has less impact
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- Figure 42: Attitudes towards baby foods, milk and drinks, by working status, marital status and region, June 2004
- Different media for different qualities
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- Figure 43: Attitudes towards baby foods, milk and drinks, by media usage, supermarkets used and commercial TV viewing, June 2004
- Consumer typologies – assessing enthusiasm
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- Figure 44: Consumer typologies for baby food and drink buyers, June 2004
- Childcare choices matter
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- Figure 45: Consumer typologies, by method of childcare, June 2004
- Detailed demographics
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- Figure 46: Consumer typologies, by age, socio-economic group, region and working status, June 2004
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- Figure 47: Consumer typologies, by marital status, presence of children, lifestage and Mintel’s Special Groups, June 2004
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- Figure 48: Consumer typologies, by media usage, ACORN category, supermarkets used and commercial TV viewing, June 2004
The Future
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- Father knows
- Snacks sector dynamic
- Organic sits in place
- Baby milk sales resilient
Forecast
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- Figure 49: Forecast of the value sales of baby food and drink, by sector, 2004-09
- Figure 50: Forecast percentage change of baby food and drink, by sector, 2005-09
- Milk and baby meals still dominate the market share
- Finger foods will show the fastest growth
- High sugar content affects sales of baby drinks
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- Figure 51: Forecast of the volume sales of baby food and drink, 2004-09
- Factors used in the forecast
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