Table of Contents
Introduction And Abbreviations
-
- Introduction
- Other relevant reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
-
- A $5.3 billion market shows strong growth
- Growing availability drives sales
- A newly regulated industry
- More farmland, crops, and herds are certified organic
- Organic products are more expensive. Do consumers care?
- Organic food industry divided into eight segments
- Some 700 companies involved in organic food production
- Increasingly mainstream advertising and promotion of organics
- Natural and mainstream channels vie for customers
- Consumers becoming more active organic buyers and represent all demographic segments
- Integrity of the nation’s food supply will remain the major driver
- Store brand organics will help make these products more affordable
- Is there enough organic farmland, and for products at what price?
- Expect continued strong sales gains
Market Drivers
-
- Food safety is an issue that is also part of the other major drivers
- Organic foods are found in a growing number of channels
-
- Figure 1: Farmers market growth, 1994-2002
- National standards within the National Organic Program regulate the industry
- Growth of organic acreage and animal herds
-
- Figure 2: Total Organic Acreage and Animal Herds, 1992-2001 (selected years)
-
- Figure 3: Organic acreage for fruits and vegetables, 1997, 2000, and 2001
- Organic consumers increase, but what price premium are they willing to pay?
Market Size & Trends
-
-
- Figure 4: Total U.S. retail sales of organic food and beverages, at current and constant prices, 2001-2004
-
- Graph 1: Total U.S. retail sales of organic food and beverages, at current and constant prices, 2001-2004
-
Market Segmentation
-
- Overview
-
- Figure 5: Sales of organic food and beverages segmented by product type, 2002 & 2004
- Organic fruits and vegetables
-
- Figure 6: Sales of organic fruits and vegetables, at current and constant prices, 2001-2004
- Organic dairy products
-
- Figure 7: Sales of organic dairy foods, at current and constant prices, 2001-2004
- Organic beverages
-
- Figure 8: Sales of organic beverages, at current and constant prices, 2001-2004
-
- Figure 9: Comparison of sales of organic soy milk and organic dairy milk, at current and constant prices, 2001-2004
- Organic grain-based foods
-
- Figure 10: Sales of organic grain-based foods, at current and constant prices, 2001-2004
- Organic prepared and packaged foods
-
- Figure 11: Sales of organic prepared and packaged foods, at current and constant prices, 2001-2004
- Organic snacks, desserts, and confectionery
-
- Figure 12: Sales of organic snacks, desserts, and confectionery, at current and constant prices, 2001-2004
- Organic meat and poultry
-
- Figure 13: Sales of organic meat and poultry, at current and constant prices, 2001-2004
- Other organic foods
-
- Figure 14: Sales of other organic foods, at current and constant prices, 2001-2004
-
- Figure 15: Sales of organic meat alternatives, at current and constant prices, 2001-2004
Supply Structure
-
- Introduction to companies producing organic foods and beverages
-
- Figure 16: Manufacturer sales of organic foods and beverages in the U.S., 2001 & 2003
- Organic dairy products
-
- Figure 17: Manufacturer sales of organic dairy products in the U.S., 2001 & 2003
- Organic beverages
-
- Figure 18: Manufacturer sales of organic beverages in the U.S., 2001 & 2003
- Organic grain-based foods
-
- Figure 19: Manufacturer sales of organic grain-based foods in the U.S., 2001 & 2003
- Organic prepared and packaged foods
-
- Figure 20: Manufacturer sales of organic prepared and packaged foods in the U.S., 2001 & 2003
- Organic snacks, desserts, and confectionery
-
- Figure 21: Manufacturer sales of organic snacks, desserts, and confectionery in the U.S., 2001 & 2003
- Other organic foods
-
- Figure 22: Manufacturer sales of other organic foods in the U.S., 2001 & 2003
- Major manufacturers
- White Wave
- Horizon
- Earthbound Farm
- Stonyfield Farms
- Organic Valley
- Amy’s Kitchen
Advertising & Promotion
-
- White Wave
- Horizon
- Stonyfield Farms
- Organic Valley
Retail Distribution
-
- Introduction
-
- Figure 23: U.S. retail sales of organic foods and beverages, by channel, 2002-2004
- Mainstream channels (food, drug, mass merchandisers)
-
- Figure 24: U.S. mainstream channel sales of organic foods and beverages, at current and constant prices, 2001-2004
- Supermarket operating data
-
- Figure 25: Top supermarket operating statistics, latest fiscal year-end
- Figure 26: Percentage change from latest fiscal year-end versus year prior
- Natural food stores (chains)
-
- Figure 27: U.S. natural food channel sales of organic foods and beverages, at current and constant prices, 2001-2004
- Natural food store (chains) operating data
-
- Figure 28: Top organic grocer operating statistics, latest fiscal year-end
- Figure 29: Percentage change from latest fiscal year-end versus year prior
The Consumer
-
- Introduction
- Demographics of organic food and beverage purchasers
-
- Figure 30: Purchasers of organic foods and beverages in past year, February 2002 and July 2004
-
- Figure 31: Demographic penetration of organic food and beverage purchasers, February 2002 and July 2004
- Frequency of purchase of organic foods
-
- Figure 32: Frequency of purchase of organic foods, February 2002 and July 2004
-
- Figure 33: Frequency of purchase of organic foods, by age, February 2002 and July 2004
-
- Figure 34: Frequency of purchase of organic foods, by household income, February 2002 and July 2004
-
- Figure 35: Frequency of purchase of organic foods, by region, February 2002 and July 2004
- Level of concern about food safety
-
- Figure 36: Level of concern about food safety, February 2002 and July 2004
-
- Figure 37: Level of concern about food safety, by gender, February 2002 and July 2004
-
- Figure 38: Level of concern about food safety, by age, February 2002 and July 2004
- Genetically modified foods
-
- Figure 39: Profile of respondents concerned about genetically modified foods, February 2002 and July 2004
- Shopping venues for organic food purchasers
-
- Figure 40: Purchase venues for organic foods, July 2004
-
- Figure 41: Purchase venues for organic foods, by gender, July 2004
- Summary
Future & Forecast
-
- FUTURE TRENDS
- Food fears, health concerns will continue to drive the market
- Price not as big an issue as more store brand organic products appear
- Is there enough organic farmland, and for products at what price?
- MARKET FORECAST
- Organic food and beverages
-
- Figure 42: Forecast of U.S. sales of organic food and beverages, at current and constant prices, 2004-2009
-
- Graph 2: U.S. sales of organic food and beverages, 2001-2004, and forecast, 2005-2009
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Developments
-
- CATEGORY REVIEW
-
- Figure 43: New product introductions of organic food and beverages, by category, 2001-2004
- NEW PRODUCT BRIEFS
- ShopRite: Organic Soy Milk
- Domino Foods: Certified Organic Sugar
- Nature’s Path Foods: Organic FlaxPlus Raisin Bran Cereal
- Imagine Foods: Soy Dream Chocolate Fudge Brownie Non-Dairy Frozen Dessert
- Sweet Leaf Tea: Sweet Leaf Tea
- Kraft Foods: Oscar Mayer Lunchables
- Trader Joe’s: Organic Garbanzo Beans
- Woodstock Farms: Organic Green Peas
- Hain-Celestial Group: Earth’s Best Tots Organic Crunchin’ Blocks
- Clif Bar: Organic Energy Bar
Back to top