With no shortage of initiatives and much entrepreneurial activity on the high street, the leisure industry looks set to continue growth.

Relaxation in licensing policies allowing late night opening has increased competition in city centres.

New venues targeted at women's tastes and concentration in student areas has widened the repeat leisure consumer base.

The value of the UK leisure sector has increased by 23% since 1994, with a boom in public spending on all areas of the business from types of catering, and activities such as cinema, gambling and the ever-expanding health market. Taking much inspiration from the US, much capital has been invested in leisure research by many leading companies in order to insure future and repeat success, but does 'cutting edge' mean consumer satisfaction?

Fundamental restructuring from several major businesses alongside a wave of mergers and acquisitions has transformed the leisure landscape, The Leisure Business analyses a sector in growth. Profiling the major multi-sector operators and drawing extensively on trade interviews with senior executives, this report analyses how leading companies approach the leisure market in terms of business development.

The Leisure Business establishes which venues consumers would rather spend their time in, what they consider value for money and how often they are likely to visit in the future.