Table of Contents
Introduction and Abbreviations
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- Definitions
- Research methodology
- Consumer research
- ACORN
- Abbreviations
Premier Insight
Executive Summary
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- Confident consumers
- Fragmentation and growing competition
- Consumers encouraged to revamp their homes
- Main market trends
- Main supply chain trends
- Deferrable purchases
- Triggers
- Style seekers replace more frequently, but at lower prices
- More houses, but less space
- Steady spending patterns
- Advertising must create strong brand awareness
- Mintel’s research demonstrates huge pulling power of IKEA
- Shift in marketing emphasis necessary
- Key features of furniture shopping
- Improve facilities for families
- Making it easier for consumers
- Five shopper types
- MFI and IKEA vie for top slot
- Ranking the retailers
- Advertising activity high and growing
- The future
- Changing retail landscape
- Inspiration
- Service
- Competitive trading environment
Retail Sales
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- Retail sales buoyant overall
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- Figure 1: Retail sales through all retailers, at current and constant 1998 prices, 1998-2004
- Retail sales though all furniture specialists
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- Figure 2: Retail sales through furniture specialists*, at current and constant 1998 prices, 1998-2004
- Figure 3: Retail sales through furniture specialists, at current and constant 1998 prices, 1998-2004
- Retail sales of floorcovering etc
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- Figure 4: Retail sales of floorcoverings, 1998-2004
- Figure 5: Retail sales of floorcoverings, by value and volume, 1998-2004
Sector Structure
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- Number of furniture specialists
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- Figure 6: Number of furniture businesses, by turnover band, 1998-2003
- Trade associations
Consumer Expenditure
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- Figure 7: Consumer expenditure on furniture and carpets, at current prices, 1998-2004
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- Figure 8: Consumer expenditure on furniture and carpets, at constant 1998 prices, 1998-2004
- Figure 9: Broad breakdown for furniture markets, 2003
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- Figure 10: Broad breakdown for core furniture markets, 2000, 2002 and 2003
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Market Factors
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- PDI and consumer expenditure
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- Figure 11: PDI and consumer expenditure, at current and constant 1998 prices, 1998-2009
- Population – changing structure, age group breakdown
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- Figure 12: UK population, by age group, 1998-2009
- Socio-economic groupings
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- Figure 13: UK population, by socio-economic group, 1998-2009
- Women in employment
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- Figure 14: Women in employment in the UK, 1998-2009
- Housing
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- Figure 15: UK housing stock, by tenure*, 1998-2009
- Household size and the importance of families
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- Figure 16: Number of house transactions, 1998-2009
The Consumer
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- Key findings
- Ownership of furniture
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- Figure 17: Furniture and flooring owned, by segment, 2001-03
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- Figure 18: Furniture and flooring bought in the last 12 months, by segment, 2001-03
- Where consumers shop
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- Figure 19: Outlets used for purchasing furniture in the last 12 months, by broad kind of outlet, 1998-2004
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- Figure 20: Outlets used for purchasing furniture in the last 12 months, May 2004
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- Figure 21: Outlets used for purchasing furniture in the last 12 months, specialist furniture shops, by gender, age and socio-economic group, May 2004
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- Figure 22: Outlets used for purchasing furniture in the last 12 months, non-specialists, by gender, age and socio-economic group, May 2004
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- Figure 23: Outlets used for perchasing furniture in the last 12 months, specialist furniture shops, by marital status, lifestage, presence of children in household and Mintel’s Special Groups, May 2004
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- Figure 24: Outlets used for purchasing furniture in the last 12 months, non-specialists, by marital status, lifestage, presence of children in household and Mintel’s Special Groups, May 2004
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- Figure 25: Outlets used for purchasing furniture in the last 12 months, specialist furniture shops, by region and ACORN categories, May 2004
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- Figure 26: Outlets used for purchasing furniture in the last 12 months, non-specialists, by ACORN categories, May 2004
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- Figure 27: Outlets used for purchasing furniture in the last 12 months, specialist furniture shops, by media usage, store used for regular grocery shopping and commercial TV viewing, May 2004
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- Figure 28: Outlets used for purchasing furniture in the last 12 months, non-specialists, by media usage, store used for regular grocery shopping and commercial TV viewing, May 2004
Consumer Attitudes and Typologies
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- Key findings
- What makes furniture consumers tick?
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- Figure 29: Factors considered important when choosing where to buy furniture, May 2004
- How service influences consumer choice
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- Figure 30: Factors considered important in buying furniture, service-related comments, by gender, age and socio-economic group, May 2004
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- Figure 31: Factors considered important in buying furniture, service-related comments, by lifestage, presence of children in household and Mintel’s Special Groups, May 2004
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- Figure 32: Factors considered important in buying furniture, service-related comments, by region and ACORN categories, May 2004
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- Figure 33: Factors considered important in buying furniture, service-related comments, by media usage, store used for regular grocery shopping and commercial TV viewing, May 2004
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- Figure 34: Factors considered important in buying furniture, by gender, age and socio-economic group, May 2004
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- Figure 35: Factors considered important in buying furniture, by lifestage, presence of children in household and Mintel's Special Groups, May 2004
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- Figure 36: Factors considered important in buying furniture, by region and ACORN categories, May 2004
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- Figure 37: Factors considered important in buying furniture, by media usage, store used for regular grocery shopping and commercial TV viewing, May 2004
- Range
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- Figure 38: Factors considered important in buying furniture, range/brand-related comments, by gender, age and socio-economic group, May 2004
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- Figure 39: Factors considered important in buying furniture, range/brand-related comments, by lifestage, presence of children in household and Mintel’s Special Groups, May 2004
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- Figure 40: Factors considered important in buying furniture, range/brand-related comments, by region and ACORN categories, May 2004
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- Figure 41: Factors considered important in buying furniture, range/brand-related comments, by media usage, store used for regular grocery shopping and commercial TV viewing, May 2004
- How consumers shop for furniture
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- Figure 42: Statements relating to shopping for furniture, May 2004
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- Figure 43: Attitudes towards shopping for furniture, top six attitudes, by gender, age and socio-economic group, May 2004
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- Figure 44: Attitudes towards shopping for furniture, next seven attitudes, by gender, age and socio-economic group, May 2004
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- Figure 45: Attitudes towards shopping for furniture, top six attitudes, by lifestage, presence of children and Mintel’s Special Groups, May 2004
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- Figure 46: Attitudes towards shopping for furniture, next seven attitudes, by lifestage, presence of children and Mintel’s Special Groups, May 2004
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- Figure 47: Attitudes towards shopping for furniture, top six attitudes, by ACORN categories, May 2004
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- Figure 48: Attitudes towards shopping for furniture, next seven attitudes, by ACORN categories, May 2004
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- Figure 49: Attitudes towards shopping for furniture, top six attitudes, by media usage, store used for regular grocery shopping and commercial TV viewing, May 2004
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- Figure 50: Attitudes towards shopping for furniture, next seven attitudes, by media usage, store used for regular grocery shopping and commercial TV viewing, May 2004
- Attitudes towards furniture
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- Figure 51: Consumer attitudes towards furniture, summary, May 2004
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- Figure 52: Attitudes towards furniture, by gender, age and socio-economic group, May 2004
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- Figure 53: Attitudes towards furniture, by lifestage, presence of children and Mintel’s Special Groups, May 2004
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- Figure 54: Attitudes towards furniture, by media usage, store used for regular grocery shopping and commercial TV viewing, May 2004
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- Figure 55: Attitudes towards furniture shopping, next four attitudes, by gender, age and socio-economic group, May 2004
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- Figure 56: Attitudes towards furniture shopping, next four attitudes, by presence of children, lifestage and Mintel’s Special Groups, May 2004
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- Figure 57: Attitudes towards furniture shopping, next four attitudes, by ACORN categories, May 2004
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- Figure 58: Attitudes towards furniture shopping, next four attitudes, by media usage, store used for regular grocery shopping and commercial TV viewing, May 2004
- Identifying targets
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- Figure 59: Customer types for furniture, May 2004
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- Figure 60: Customer types, by gender, age and socio-economic group, May 2004
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- Figure 61: Customer types, by media usage, store used for regular grocery shop and commercial TV viewing, May 2004
- Who goes where?
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- Figure 62: Broad type of furniture store used, by shopper types, May 2004
- How the customer types think about furniture shopping
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- Figure 63: Attitudes towards furniture retailing, by consumer typology, May 2004
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- Figure 64: Attitudes towards furniture retailing, by consumer typology, May 2004
- Number of outlets used
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- Figure 65: Repertoire of shops purchased from when buying furniture, by gender, age and socio-economic group, May 2004
Market Shares
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- Figure 66: Distribution of furniture and carpets by broad type of retailer, 2002 and 2003
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- Figure 67: Market share of furniture and carpets, large specialist furniture retailers, 2002 and 2003
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Retailer Profiles
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- Store numbers
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- Figure 68: Store numbers of specialist furniture retailers, at year end 2001-03
- Furniture and carpet specialists
- Allied Carpets Group
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- Figure 69: Allied Carpets, store numbers, 2001-03
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- Figure 70: Allied Carpets, financial performance, 1998-2002
- Magnet (Nobia AB)
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- Figure 71: Magnet, financial performance, 2000-02
- Carpetright plc
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- Figure 72: Carpetright, financial performance, 2000-04
- Courts plc
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- Figure 73: Courts, UK trading performance, 2000-04
- DFS plc
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- Figure 74: DFS plc, financial performance, 1999-2003
- Furniture Village Group Ltd
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- Figure 75: Furniture Village, financial performance, 1998-2003
- Furnitureland Ltd
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- Figure 76: Furnitureland ltd, financial performance, 1999-2003
- Homestyle Group plc
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- Figure 77: Homestyle Group, furniture store portfolio, 2003
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- Figure 78: Homestyle plc, financial performance, 1998/99-2003
- IKEA Ltd
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- Figure 79: IKEA, financial performance, 1998-2003
- HomeForm Group plc (Moben, Kitchens Direct, Sharps, Dolphin)
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- Figure 80: HomeForm Group plc, financial performance, 1998-2002
- MFI Furniture Group plc
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- Figure 81: MFI Furniture Group, UK retail financial performance, 1999-2003
- Multiyork
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- Figure 82: Multiyork Furniture Ltd, financial performance, 1998-2003
- SCS Upholstery plc
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- Figure 83: SCS Upholstery plc, financial performance, 1999-2003
- Other furniture specialists
- Cousins
- Dreams plc
- Land of Leather
- KoL (Kingdom of Leather)
- Reid Furniture
- The Sofa Company (Klaussner Furniture Industries)
- Sterling Furniture Group Ltd
- Walmsley Furnishing plc
- Ilva
- Furniture Internet specialists
- Non-specialists
- Housewares stores
- Habitat
- The Pier
- Conran Shop
- Department stores
- John Lewis Partnership
- Allders
- DIY chains
- B&Q
- Homebase
- Focus
- Littlewoods Index
- Clothing companies
- Marks & Spencer
- Laura Ashley
- Next
- Mail order companies
- Shop Direct Group Ltd
- Littlewoods
- Grattan
- Freemans
Retail Practices and Operational Issues
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- Advertising and promotion
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- Figure 84: Furniture retail advertising, top ten, 1999-2003
- Plenty of spending but downward price trend
- Smaller homes but more possessions
- Furniture must work harder
- Challenging conditions for the outlook period
- Beds much more affordable
- Trading up in the bedrooms
- Love affair with leather continues
- Big storage/display pieces drive growth in living rooms
- Real wood gaining ground on laminates
- Kitchens have a shorter lifecycle
- Customer attitudes towards spending
- Clever use of credit
- Waiting for the sales
- Spoilt by grandparents
- Everything new
- Flat pack delivers better value
- The supply chain
- Can’t wait, won’t wait
- Developments in furniture retailing
- Internet retailing and catalogues
- The advantages of out-of-town sites
- Staff and staff training
- Retail store design
- Visual merchandising
- Practical influences
- Small office/home office
- Outlook
The Future
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- Consumers ever more design-literate
- More housing stock, but less living space
- Storage solutions, buzzwords for future
- How furniture retailing will shape up
- Inspired interiors
- Escaping the price trap?
- Empowered consumers re-inventing their homes
- Tough trading environment
Forecast
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- Figure 85: Forecast of the consumer expenditure on furniture and carpets, at current prices, 2004-09
- Figure 86: Forecast of the consumer expenditure on furniture and carpets, 2004-09
- The growth rate of the consumer expenditure will be slower
- Suggestions for the retailer
- Factors used in the forecast
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Consumer Data – Appendix 1
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- Where people shop
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- Figure 87: Outlets used for purchasing furniture in the last 12 months, by broad kind of outlet, 1998-2004
- Figure 88: Outlet used for purchasing furniture in the last 12 months, by detailed business, May 2004
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- Figure 89: Outlets used for purchasing furniture in the last 12 months, specialist furniture shops, by gender, age and socio-economic group, May 2004
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- Figure 90: Outlets used for purchasing furniture in the last 12 months, non-specialists, by gender, age and socio-economic group, May 2004
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- Figure 91: Outlets used for perchasing furniture in the last 12 months, specialist furniture shops, by marital status, lifestage, presence of children in household and Mintel’s Special Groups, May 2004
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- Figure 92: Outlets used for purchasing furniture in the last 12 months, non-specialists, by marital status, lifestage, presence of children in household and Mintel’s Special Groups, May 2004
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- Figure 93: Outlets used for purchasing furniture in the last 12 months, specialist furniture shops, by region and ACORN categories, May 2004
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- Figure 94: Outlets used for purchasing furniture in the last 12 months, non-specialists, by region and ACORN categories, May 2004
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- Figure 95: Outlets used for purchasing furniture in the last 12 months, specialist furniture shops, by media usage, store used for regular grocery shopping and commercial TV viewing, May 2004
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- Figure 96: Outlets used for purchasing furniture in the last 12 months, non-specialists, by media usage, store used for regular grocery shopping and commercial TV viewing, May 2004
Premier Consumer Data – Appendix 2
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- Factors considered important when buying furniture
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- Figure 97: Factors considered important in buying furniture, topline, May 2004
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- Figure 98: Factors considered important in buying furniture, service-related comments, by gender, age and socio-economic group, May 2004
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- Figure 99: Factors considered important in buying furniture, service-related comments, by marital status, lifestage, presence of children in household and Mintel’s Special Groups, May 2004
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- Figure 100: Factors considered important in buying furniture, service-related comments, by region and ACORN categories, May 2004
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- Figure 101: Factors considered important in buying furniture, service-related comments, by media usage, store used for regular grocery shopping and commercial TV viewing, May 2004
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- Figure 102: Factors considered important in buying furniture, by gender, age and socio-economic group, May 2004
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- Figure 103: Factors considered important in buying furniture, by marital status, lifestage, presence of children in household and Mintel's Special Groups, May 2004
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- Figure 104: Factors considered important in buying furniture, by region and ACORN categories, May 2004
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- Figure 105: Factors considered important in buying furniture, by media usage, store used for regular grocery shopping and commercial TV viewing, May 2004
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- Figure 106: Factors considered important in buying furniture, range/brand-related comments, by gender, age and socio-economic group, May 2004
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- Figure 107: Factors considered important in buying furniture, range/brand-related comments, by marital status, lifestage, presence of children and Mintel’s Special Groups, May 2004
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- Figure 108: Factors considered important in buying furniture, range/brand-related comments, by region and ACORN categories, May 2004
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- Figure 109: Factors considered important in buying furniture, range/brand-related comments, by media usage, commercial TV viewing and store used for regular grocery shopping, May 2004
- Attitudes towards shopping for furniture
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- Figure 110: Statements relating to shopping for furniture, topline comments, May 2004
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- Figure 111: Attitudes towards shopping for furniture, top six attitudes, by gender, age and socio-economic group, May 2004
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- Figure 112: Attitudes towards shopping for furniture, next seven attitudes, by gender, age and socio-economic group, May 2004
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- Figure 113: Attitudes towards shopping for furniture, top six attitudes, by marital status, presence of children, lifestage and Mintel’s Special Groups, May 2004
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- Figure 114: Attitudes towards shopping for furniture, next seven attitudes, by marital status, presence of children, lifestage and Mintel’s Special Groups, May 2004
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- Figure 115: Attitudes towards shopping for furniture, top six attitudes, by region and ACORN categories, May 2004
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- Figure 116: Attitudes towards shopping for furniture, next seven attitudes, by region and ACORN categories, May 2004
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- Figure 117: Attitudes towards shopping for furniture, top six attitudes, by media usage, commercial TV viewing and store used for regular grocery shopping, May 2004
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- Figure 118: Attitudes towards shopping for furniture, next seven attitudes, by media usage, commercial TV viewing and store used for regular grocery shopping, May 2004
- Attitudes continued
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- Figure 119: Consumer attitudes towards furniture, summary, May 2004
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- Figure 120: Attitudes towards furniture, by gender, age and socio-economic group, May 2004
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- Figure 121: Attitudes towards furniture, by marital status, lifestage, presence of children and Mintel’s Special Groups, May 2004
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- Figure 122: Attitudes towards furniture, by region and ACORN categories, May 2004
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- Figure 123: Attitudes towards furniture, by media usage, commercial TV viewing and store used for regular grocery shopping, May 2004
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- Figure 124: Attitudes towards furniture shopping, next four attitudes, by gender, age and socio-economic group, May 2004
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- Figure 125: Attitudes towards furniture shopping, next four attitudes, by marital status, presence of children, lifestage and Mintel’s Special Groups, May 2004
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- Figure 126: Attitudes towards furniture shopping, next four attitudes, by region and ACORN categories, May 2004
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- Figure 127: Attitudes towards furniture shopping, next four attitudes, by media usage, commercial TV viewing and store used for regular grocery shopping, May 2004
- Identifying targets
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- Figure 128: Customer types, by gender, age and socio-economic group, May 2004
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- Figure 129: Customer types, by media usage, commercial TV viewing and store used for regular grocery shop, May 2004
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- Figure 130: Customer types, by lifestage, presence of children and Mintel’s Special Groups, May 2004
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- Figure 131: Customer types, by marital status, working status and region, May 2004
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- Figure 132: Broad type of furniture store used, by shopper types, May 2004
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- Figure 133: Attitudes towards furniture retailing, by consumer typology, May 2004
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- Figure 134: Attitudes towards furniture retailing, by consumer typology, May 2004
- Number of outlets used
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- Figure 135: Repertoire of shops purchased from when buying furniture, by gender, age and socio-economic group, May 2004
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- Figure 136: Repertoire of shops purchased from when buying furniture, by lifestage, presence of children, respondents’ own children and Mintel's Special Groups, May 2004
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- Figure 137: Repertoire of shops purchased from when buying furniture, by marital status, working status, and region, May 2004
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- Figure 138: Repertoire of shops purchased from when buying furniture, by media usage, commercial TV viewing and store used for regular grocery shop, May 2004
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