Table of Contents
Overview
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- Definition
- Financial definitions
- Abbreviations
- VAT around Europe
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- Figure 1: VAT rates around Europe, 2011-16
Executive Summary – Europe – The Market
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- Market size
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- Figure 2: Europe: Spending on footwear, 2011-15
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- Figure 3: Europe: Average annual growth in spending on footwear, 2011-15
- Figure 4: Europe: Footwear, Share of consumer spending, by country, 2015
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- Figure 5: Europe: Footwear, Share of total clothing and footwear spend, by country, 2015
- Sector size and forecast
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- Figure 6: Europe: Footwear specialists’ sales, excl. VAT, by country, 2011-16
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- Figure 7: Europe: Footwear specialists’ sales, forecasts, by country, excl. VAT, 2017-21
- Figure 8: Europe: Footwear specialists sales relative to all spending on footwear, by country, 2015
- Leading retailers
- What lies ahead for shoe retailers?
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- Figure 9: Europe: Leading specialist footwear retailers, Sales, 2013/14-2016/17
- Figure 10: Europe: Leading specialist footwear retailers, Outlets, 2013/14-2016/17
- Figure 11: Europe: Leading specialist footwear retailers, Sales per outlet, 2013/14-2016/17
- Market shares
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- Figure 12: Europe: Leading specialist footwear retailers: Shares of spending on footwear, 2013-15
- Online
- Online shoppers
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- Figure 13: Europe: Percentage shopping online in the last three months, 2016
- Online spending
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- Figure 14: Europe: Estimated online sales of footwear in the major economies, 2016
- Figure 15: Europe: Estimated online sales of footwear in the major economies as a proportion of all footwear spending, 2016
- What we think
Executive Summary – Europe – The Consumer
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- Who shops for footwear?
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- Figure 16: Europe: Percentage buying footwear for themselves over the last 12 months, in-store or online (net), by country, February 2017
- In-store vs online
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- Figure 17: Europe: Where they shop for footwear, in-store vs online, by country, February 2017
- Specialists vs non-specialists
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- Figure 18: Europe: Where they shop for footwear, in-store or online, net of all specialists and non-specialists, by country, February 2017
- Where they shop for footwear
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- Figure 19: Europe: Where they shop for footwear, in-store or online, by country, February 2017
- Attitudes to shopping for footwear
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- Figure 20: Europe: Attitudes to shopping for footwear, by country, February 2017
- Interest in footwear retail innovations
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- Figure 21: Europe: Attitudes to shopping for footwear, by country, February 2017
- UK has least engaged consumers
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- Figure 22: Europe: Country ranking of percentage agreeing with attitudes to footwear retailing, February 2017
Executive Summary – Europe – Innovation and Launch Activity
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- Custom made footwear
- Made in France
- Footwear robots
- CamperLab concept stores
- Deichmann rolls out new store formats
- GPS sneakers
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- Figure 23: EasyJet Sneakairs prototype, 2016
- Footwear collaborations
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- Figure 24: Afew x Diadora highly addictive sneakers, 2017
- Figure 25: Christopher Kane Crocs Collaboration, 2017
France
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- Overview
- What you need to know
- Areas covered in this report
- Executive Summary
- The market
- Market size
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- Figure 26: France: Consumer spending on footwear (incl. VAT), 2012-16
- Channels of distribution
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- Figure 27: France: Estimated channels of distribution for footwear spending, 2015/16
- Sector size and forecast
- Leading players
- Key metrics
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- Figure 28: France: Leading footwear specialists: Compound annual growth rates in sales, 2013-16
- Market shares
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- Figure 29: France: Leading specialist footwear retailers: Estimated shares of specialist footwear retailers’ sales, 2016
- Online
- The consumer
- Who shops for footwear
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- Figure 30: France: Who has bought footwear for themselves over the last 12 months either in-store or online, by gender and age, February 2017
- Where they shop for footwear
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- Figure 31: France: Where they shop for footwear, in-store or online, February 2017
- Attitudes to shopping for footwear
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- Figure 32: France: Profile of those who agree with attitude statements, February 2017
- What we think
- Issues and insights
- Digital integration is essential for store-based footwear retailers
- The facts
- The implications
- What opportunities are there for growth?
- The facts
- The implications
- The Market - What You Need to Know
- French economy still sluggish
- Footwear spending – Volumes down, growth driven by price rises
- Specialists capture less than half of spending
- Stagnation in specialist retailers’ sales
- Market size
- Economic growth is sluggish
- Market size and trend
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- Figure 33: France: Consumer spending on footwear and clothing (incl. VAT), 2012-16
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- Figure 34: France: Index of volume spending on footwear and clothing, (previous year=100), 2011-15
- Inflation
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- Figure 35: France: Consumer prices, annual % change, 2012-16
- Figure 36: France: Consumer price inflation on footwear, clothing and all items, annual % change, July 2015-December 2016
- Market segmentation
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- Figure 37: France: Consumer spending on footwear by segment, 2014-15
- Channels of distribution
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- Figure 38: France: Where they shop for footwear, February 2017
- Specialists dominate
- Specialist sports shops
- Fashion chains growing their complementary offer
- Hypermarkets strong at lower end of the market
- Online expanding fast
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- Figure 39: France: Estimated channels of distribution for footwear spending, 2015/16
- Sector size and forecast
- Spending volumes and inflation both down
- 2016 a grim year
- Other channels encroaching on sales
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- Figure 40: France: Footwear specialists’ sales, excl VAT, 2011-16
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- Figure 41: France: Footwear specialists’ sales, forecasts, excl VAT, 2017-21
- Leading players – What you need to know
- Specialist footwear is concentrated and dominated by two groups
- Competition from other channels is leading to over-supply
- Structural change
- Vivarte still leads
- France home to two large footwear online specialists
- Leading players
- A concentrated and near saturated sector
- Competition from other channels causing structural changes
- Future of Vivarte unclear
- Bata has disappeared
- Sports footwear chains thriving
- Deichmann to enter the market
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- Figure 42: France: Leading specialist footwear retailers, Sales, 2013-16
- Figure 43: France: Leading specialist footwear retailers, Outlet numbers, 2015-16
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- Figure 44: France: Leading specialist footwear retailers, Estimated sales per outlet, 2016
- Market shares
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- Figure 45: France: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2013-16
- Online
- Online activity and device usage
- Shopping online
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- Figure 46: France: Percentage buying online in last 12 months, 2011-16
- Online sales
- Leading online players
- Sarenza
- Spartoo
- Other retailers
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- Figure 47: France: Estimated sales of footwear online by leading retailers, 2015/16
- The consumer – What you need to know
- Over 80% buy footwear every year
- Specialists the most popular channel, with sports shops close behind
- Almost half had shopped online for footwear
- Store-based retailers popular, but specialists underperforming
- Amazon is the largest, but not the only online-only retailer
- Comfort and quality are top priorities when buying shoes
- Who shops for footwear
- Over 80% had bought over the last year, women buy more
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- Figure 48: France: Who has bought footwear for themselves over the last 12 months, by gender, February 2017
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- Figure 49: France: Who has bought footwear for themselves over the last 12 months either in-store or online, by gender and age, February 2017
- Where they shop for footwear
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- Figure 50: France: Where they shop for footwear, in-store or online, February 2017
- Shopping in-store
- Specialist stores have many advantages
- Footwear complements fashion retailers’ offer
- Supermarkets at the lower end
- Limited presence of department stores
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- Figure 51: France: Where they shop for footwear in-store, by gender, February 2017
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- Figure 52: France: Where they shop for footwear in-store, by gender and age, February 2017
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- Figure 53: France: Profile of those who had bought footwear in-store, by type of retailer used, February 2017
- Shopping online
- Footwear well developed online
- Store-based retailers popular, but specialists underperforming
- Online and in-store must be integrated
- Amazon is the largest, but not the only online-only retailer
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- Figure 54: France: Where they shop for footwear online, by gender, February 2017
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- Figure 55: France: Where they shop for footwear online, by age and gender, February 2017
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- Figure 56: France: Profile of those who had bought footwear online, by type of retailer used, February 2017
- Attitudes to shopping for footwear
- Comfort and quality are top priorities
- Retailers can help with shoe fitting
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- Figure 57: France: Attitudes to shopping for footwear, February 2017
- How to appeal to older footwear buyers
- Interest in “green” footwear and services to make shoes last
- Personalising shoes would be popular with the young
- Wearable technology in footwear
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- Figure 58: France: Attitudes to shopping for footwear, by age and gender, February 2017
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- Figure 59: France: Attitudes to shopping for footwear, by age and gender, February 2017
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- Figure 60: France: Profile of those who agree with attitudes statements, February 2017
- Reasons for shopping crossed by individual retailer
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- Figure 61: France: Attitudes to shopping for footwear, by retailer used, February 2017
- Appendix – Data Sources, Abbreviations and Supporting Information
- Abbreviations
- Data sources
Germany
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- Overview
- What you need to know
- Areas covered in this report
- Executive Summary
- The market
- Spending and inflation
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- Figure 62: Germany: Consumer spending on footwear (incl. VAT), 2012-16
- Figure 63: Germany: Consumer prices, annual % change, July 2015 –January 2017
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- Figure 64: Germany: Consumer spending on footwear (inc VAT) by segment, 2015
- Channels of distribution
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- Figure 65: Germany: Estimated channels of distribution for footwear spending, 2016
- Sector size and forecast
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- Figure 66: Germany: Footwear specialists’ sales growth, excl VAT, 2012-16
- Leading players
- Key metrics
- Market shares
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- Figure 67: Germany: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2014-16
- Online
- The consumer
- Where and how they shop for footwear
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- Figure 68: Germany: Where they shop for footwear, in-store or online, February 2017
- Attitudes to shopping for footwear
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- Figure 69: Germany: Attitudes to shopping for footwear, February 2017
- What we think
- Issues and insights
- Footwear specialists outshine the market
- The facts
- The implications
- Amazon and the pureplays pose the greatest competition
- The facts
- The implications
- The market - What you need to know
- Footwear spending picks up in 2016
- Pureplays grow their share of spending
- Clothing specialists lose share
- Specialists outperform the market
- Market size
- Solid economic performance
- Footwear spending grows ahead of clothing
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- Figure 70: Germany: Consumer spending on footwear and clothing (incl. VAT), 2012-16
- Inflation
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- Figure 71: Germany: Consumer prices, annual % change, 2012-16
- Figure 72: Germany: Consumer prices, annual % change, July 2015 –January 2017
- Market segmentation
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- Figure 73: Germany: Consumer spending on footwear (inc VAT) by segment, 2015
- Channels of distribution
- Specialists dominate the market
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- Figure 74: Germany: Estimated channels of distribution for footwear spending, 2016
- Sector size and forecast
- Footwear specialists’ sales growth accelerates
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- Figure 75: Germany: Footwear specialists’ sales, excl VAT, 2012-16
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- Figure 76: Germany: Footwear specialists’ sales, Forecasts, excl VAT, 2017-21
- Leading players – What you need to know
- Specialists invest in multichannel developments
- Deichmann the market leader
- Rising demand for footwear online
- Otto the biggest retailer for shoes online
- Leading players
- Deichmann surging ahead
- Görtz implements restructuring and refurbishments
- Foot Locker failing to keep pace
- Consolidation
- Polish discounter CCC gains foothold
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- Figure 77: Germany: Leading specialist footwear retailers, Sales, 2014-16
- Figure 78: Germany: Leading specialist footwear retailers, Outlet numbers, 2014-16
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- Figure 79: Germany: Leading specialist footwear retailers, Sales per outlet, 2014-16
- Market shares
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- Figure 80: Germany: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2014-16
- Online
- Online activity and device usage
- Shopping online
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- Figure 81: Germany: Percentage buying online in last 12 months, 2011-16
- Online sales
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- Figure 82: Germany: Online sales of clothing and footwear, incl. VAT, 2014-16
- Leading online players
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- Figure 83: Germany: Leading online footwear retailers, 2015-16
- The consumer – What you need to know
- Close to nine in ten buy footwear
- Specialists the preferred retailer
- Amazon comes second to only the specialists
- Comfort and quality over fashion and price
- Unseasonal weather hampers German shoe spending
- Who shops for footwear
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- Figure 84: Germany: Who has bought footwear for themselves over the last 12 months, by gender and age, February 2017
- Young men the most likely to buy shoes online
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- Figure 85: Germany: Who has bought footwear for themselves over the last 12 months, in-store or online, by gender and age, February 2017
- Where they shop for footwear
- Specialist footwear retailers dominate
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- Figure 86: Germany: Where they shop for footwear, net in-store or online, February 2017
- Amazon is the top online retailer
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- Figure 87: Germany: Where they shop for footwear, in-store or online, February 2017
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- Figure 88: Germany: Where young shoppers buy footwear online, February 2017
- Non-specialists hold most appeal among the young
- Independent shoe stores attract an older demographic
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- Figure 89: Germany: Profile of those who had bought footwear in-store or online, by type of retailer used, February 2017
- Attitudes to shopping for footwear
- Comfort and quality over fashion and price
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- Figure 90: Germany: Attitudes to shopping for footwear, February 2017
- Made in Germany lacks esteem
- Finding a solution to fit
- Unseasonal weather hampers German shoe spending
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- Figure 91: Germany: Attitudes to shopping for footwear, February 2017
- Supermarket shoppers value comfort and low prices
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- Figure 92: Germany: Attitudes to shopping for footwear, crossed by where they shop for footwear net online and in-store, February 2017
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Italy
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- Overview
- What you need to know
- Areas covered in this report
- Executive Summary
- The market
- Spending and inflation
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- Figure 93: Italy: Consumer spending on clothing and footwear (incl. VAT), 2012-16
- Channels of distribution
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- Figure 94: Italy: Estimated channels of distribution for footwear spending, 2015/16
- Sector size and forecast
- Leading players
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- Figure 95: Italy: Leading footwear specialists: Compound annual growth rates in net revenues, 2013-15
- Market shares
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- Figure 96: Italy: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2015
- Online
- The consumer
- Who shops for footwear
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- Figure 97: Italy: Who has bought footwear for themselves over the last 12 months, in-store or online, by gender, February 2017
- Where they shop for footwear
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- Figure 98: Italy: Where they shop for footwear, in-store or online, February 2017
- Attitudes to shopping for footwear
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- Figure 99: Italy: Attitudes to shopping for footwear, February 2017
- What we think
- Issues and insights
- Footwear retailing in Italy is changing
- The facts
- The implications
- Opportunities for retailers in Italy’s developing retail economy
- The facts
- The implications
- The market - What you need to know
- The economy is growing, moderately
- Footwear more resilient than clothing
- Footwear specialists account for 70% of distribution
- Footwear specialists proving resilient
- Market size
- Slow economic growth
- Market size and trend
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- Figure 100: Italy: Consumer spending on footwear and clothing (incl. VAT), 2012-16
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- Figure 101: Italy: Index of volume spending on footwear and clothing, (Previous year=100), 2011-15
- Inflation
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- Figure 102: Italy: Consumer prices, annual % change, 2012-16
- Figure 103: Italy: Consumer price inflation on footwear, clothing and all items annual % change, July 2015-December 2016
- Market segmentation
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- Figure 104: Italy: Consumer spending on footwear (incl. VAT), 2012-20
- Figure 105: Italy: Consumer spending on footwear by segment, 2012-15
- Channels of distribution
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- Figure 106: Italy: Where they shop for footwear, in-store or online, February 2017
- Footwear specialists account for 70% of distribution
- Sports retailers
- Clothing/fashion retailers
- Hypermarkets and supermarkets
- Department stores
- Online retailers
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- Figure 107: Italy: Estimated channels of distribution for footwear spending, 2015/16
- Sector size and forecast
- Specialists proving resilient
- Other channels may increase share
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- Figure 108: Italy: Estimated footwear specialists’ sales, excl VAT, 2011-16
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- Figure 109: Italy: Clothing and footwear specialists’ sales, Forecasts, excl VAT, 2017-21
- Leading players – What you need to know
- Globo leads in sales, but Bata has most stores
- Busy mass market
- Foot Locker growing
- A fragmented market, but consolidation in progress
- Online undeveloped but growing via the mobile channel
- Specialists missing out online
- Leading players
- Globo leads
- Bata still strong
- PittaRosso and Pittarello – Similar but different chains
- Geox
- Tods
- Deichmann
- Specialist sports footwear shops expanding
- Vergelio – Small but part of the Percassi group
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- Figure 110: Italy: Leading specialist footwear retailers, Sales, 2013-15
- Figure 111: Italy: Leading specialist footwear retailers, Outlet numbers, 2016/17
- Market shares
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- Figure 112: Italy: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2013-15
- Online
- Online activity and device usage
- Shopping online
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- Figure 113: Italy: Percentage buying online in last 12 months, 2011-16
- Online sales
- Online market leaders
- The consumer – What you need to know
- Footwear shopping near ubiquitous; online well established
- Specialists and independents are the most popular channels
- Online only retailers well established, Amazon leads
- Footwear specialists lagging online
- Comfort and quality are top priorities
- To appeal to the young…..
- To appeal to the affluent…..
- Who shops for footwear
- Over 90% had bought over the last year, women buy more
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- Figure 114: Italy: Who has bought footwear for themselves over the last 12 months, by gender, February 2017
- Where they shop for footwear
- Specialists and independents the most popular channels
- Online-only retailers well established, Amazon leads
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- Figure 115: Italy: Where they shop for footwear, in-store or online, February 2017
- Shopping in-store
- Specialists and independents dominate
- Sports shops in third place, more popular with men
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- Figure 116: Italy: Where they shop for footwear in-store, by gender, February 2017
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- Figure 117: Italy: Where they shop for footwear in-store, by age, February 2017
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- Figure 118: Italy: Where they shop for footwear in-store, by gender and age, February 2017
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- Figure 119: Italy: Profile of those who had bought footwear in-store, by type of retailer used, February 2017
- Shopping online
- Online-only retailers just ahead of the store-based retailers
- But footwear specialists lag behind other retailers online
- Amazon the largest single retailer
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- Figure 120: Italy: Where they shop for footwear online, by gender, February 2017
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- Figure 121: Italy: Where they shop for footwear online, by age and gender, February 2017
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- Figure 122: Italy: Profile of those who had bought footwear online, by type of retailer used, February 2017
- Attitudes to shopping for footwear
- Comfort and quality are top priorities
-
- Figure 123: Italy: Attitudes to shopping for footwear, February 2017
- Opportunity for stores to promote help with shoe fitting
- “Made in Italy” a big draw
- Wide variation in perception that leather means quality
- Interest in sustainably-made footwear and services to make shoes last high amongst young women
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- Figure 124: Italy: Attitudes to shopping for footwear, by age and gender, February 2017
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- Figure 125: Italy: Attitudes to shopping for footwear, by age and gender, February 2017
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- Figure 126: Italy: Profile of those who agree with attitudes statements, February 2017
- Reasons for shopping crossed by individual retailer
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- Figure 127: Italy: Attitudes to shopping for footwear, by retailer used, February 2017
- Appendix - Data Sources, Abbreviations and Supporting Information
- Abbreviations
- Data sources
Spain
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Spending and inflation
-
- Figure 128: Spain: Consumer spending on footwear (incl VAT), 2012-16
- Channels of distribution
-
- Figure 129: Spain: Estimated channels of distribution for footwear spending, 2016
- Sector size and forecast
- Leading players
- Key metrics
- Market shares
-
- Figure 130: Spain: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2016
- Online
- The consumer
- Where they shop for footwear
-
- Figure 131: Spain: Where they shop for footwear, in-store or online, February 2017
- Attitudes to shopping for footwear
-
- Figure 132: Spain: Attitudes to shopping for footwear, February 2017
- What we think
- Issues and insights
- Fragmented market dominated by the non-specialists
- The facts
- The implications
- How can the specialists better compete?
- The facts
- The implications
- The market - What you need to know
- Consumer spending on footwear on the rise
- Women’s footwear the biggest area of spend
- Inflation boosts value sales
- Non-specialists take a growing share
- Sales through footwear retailers decline 3.1%
- Market size
- Improving Spanish economy
- Footwear spending grows ahead of clothing
-
- Figure 133: Spain: Consumer spending on clothing and footwear (incl VAT), 2012-16
- Inflation
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- Figure 134: Spain: Consumer prices, Annual % change, 2012-16
- Figure 135: Spain: Consumer price inflation on clothing, footwear and all items, annual % change, August 2015-December 2016
- Market segmentation
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- Figure 136: Spain: Consumer spending on footwear (inc VAT) by segment, 2015
- Channels of distribution
- Specialists lose share
- Sports stores take a growing share
- Tempe’s enormity puts the specialists in perspective
- El Corte Inglés an important player in Spain
- Online retailers a growing force
-
- Figure 137: Spain: Estimated channels of distribution for footwear spending, 2016
- Sector size and forecast
- Footwear specialists are in decline
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- Figure 138: Spain: Footwear specialists’ sales, excl VAT, 2012-16
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- Figure 139: Spain: Footwear retailers’ sales, Forecasts, excl VAT, 2017-21
- Leading players – What you need to know
- Deichmann surpasses 50 stores in Spain
- Merkal develops city centre presence to offset stagnating growth
- Marypaz loses market share
- Online market catches up with the rest of Europe
- Leading players
- Merkal gets back on track for growth
- Marypaz in decline
- Camper modernises brand image
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- Figure 140: Spain: Leading specialist footwear retailers, Sales, 2014-16
- Deichmann puts pressure on the Spanish chains
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- Figure 141: Spain: Leading specialist footwear retailers, Outlet numbers, 2014-16
- Figure 142: Spain: Leading specialist footwear retailers, Sales per outlet, 2014-16
- Market shares
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- Figure 143: Spain: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2014-16
- Figure 144: Spain: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2016
- Online
- Online activity and device usage
- Shopping online
-
- Figure 145: Spain: Percentage buying online in last 12 months, 2011-16
- Online market leaders
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- Figure 146: Spain: Estimated sales of footwear online by leading retailers, 2014-16
- The consumer – What you need to know
- Young women the biggest buyers
- Specialists less popular than the non-specialists
- Clothing retailers favoured by the young
- Older shoppers see the value in trading up on footwear
- Young consumers lead shift in attitude towards trainers
- Who shops for footwear
- Young women the biggest buyers
-
- Figure 147: Spain: Who has bought footwear for themselves over the last 12 months, by age and gender, February 2017
- Age split between online purchasing
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- Figure 148: Spain: Who has bought footwear for themselves over the last 12 months, in-store or online, by age and gender, February 2017
- Where they shop for footwear
- Non-specialists attract more shoppers than specialists
-
- Figure 149: Spain: Where they shop for footwear, net in-store or online, February 2017
- Sports and clothing retailers favoured by the young
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- Figure 150: Spain: Where they shop for footwear, net in-store or online, by age, February 2017
- Amazon leads online
- Room for growth at Zalando
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- Figure 151: Spain: Where they shop for footwear, in-store or online, February 2017
- Above-average earners shop at El Corte Inglés
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- Figure 152: Spain: Profile of footwear shoppers by type of retailer used, February 2017
- Attitudes to shopping for footwear
- Older shoppers see the value in trading up on footwear
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- Figure 153: Spain: Attitudes to shopping for footwear, February 2017
- Fit remains a key issue
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- Figure 154: Spain: Attitudes to shopping for footwear, February 2017
- Young consumers lead shift in attitude towards trainers
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- Figure 155: Spain: Attitudes to shopping for footwear, by age, February 2017
- Online shoppers keen on personalised footwear
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- Figure 156: Spain: Attitudes to shopping for footwear, by where footwear has been purchased from, February 2017
- Appendix – Data Sources, Abbreviations and Supporting Information
- Abbreviations
- Data sources
UK
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- Overview
- What you need to know
- Products covered in this Report
- Executive Summary
- The market
- Footwear grows 4.5% in 2016
-
- Figure 157: UK footwear sales, best- and worst-case forecast, 2011-21
- Men’s footwear outperforming
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- Figure 158: UK footwear sales segmented by women’s, men’s and children’s, % share, 2016 (est)
- Companies and brands
- Fashion specialists outperform the market
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- Figure 159: Estimated market shares for top 10 retailers of footwear, 2016
- Clarks is worth paying more for
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- Figure 160: Attitudes towards and usage of selected brands, March 2017
- Reimagining the in-store experience with technology
- The consumer
- Sports stores remain popular for footwear
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- Figure 161: Retailers from where consumers have bought footwear in the last 12 months, in-store and online, February 2017
- Mothers more likely than fathers to buy shoes for kids
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- Figure 162: Who footwear has been purchased for, February 2017
- Young women drive sales of trainers
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- Figure 163: Percentage of women who have bought shoes from each shoe category, February 2017
- Men opt for casual shoes
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- Figure 164: Percentage of men who have bought shoes from each shoe category, February 2017
- Men buy new shoes driven by fashion
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- Figure 165: Reasons for buying footwear in the last 12 months, February 2017
- Women aged under-45 look for comfort over fashion
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- Figure 166: Agreement with attitudes towards buying footwear, February 2017
- What we think
- Issues and insights
- What demographics are driving growth in footwear?
- The facts
- The implications
- What are the opportunities for growth?
- The facts
- The implications
- Who are the winners and losers in footwear?
- The facts
- The implications
- The market – What you need to know
- Footwear grows 4.5% in 2016
- Footwear to grow 23% by 2021
- Men’s footwear outperforming
- Consumer spending on footwear rises 6.2% in 2016
- Footwear prices fall into deflation in early 2017
- Footwear specialists lose share of consumer spending
- Market size and forecast
- Footwear grows 4.5% in 2016
-
- Figure 167: UK footwear sales, best- and worst-case forecast, 2011-21
- Footwear to grow 23% by 2021
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- Figure 168: UK footwear sales, at current prices, 2011-21
- Men’s footwear outperforming
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- Figure 169: UK footwear sales, segmented by market value and percentage share, 2016 (est)
- Figure 170: UK footwear sales, segmented by women’s, men’s and children’s, % share, 2016 (est)
- Forecast methodology
- Market drivers
- Mintel’s Fashion Tracker
-
- Figure 171: Spending habits on fashion, by gender, April 2016
- Consumer spending on footwear grows 6.2%
-
- Figure 172: Consumer spending on clothing and footwear, current prices non-seasonally adjusted, (including VAT), 2012-16
- Footwear prices fall in first two months of 2017
-
- Figure 173: Consumer prices index annual % change for footwear, clothing and all items, February 2016-February 2017
- Population trends
-
- Figure 174: Trends in the age structure of the UK population, 2011-21
- Figure 175: Trends in the age structure of the UK population, 2011-21
- Channels to market
- Footwear specialists account for 44% of market
-
- Figure 176: Estimated distribution of spending on footwear, by type of retailer, 2016
- Figure 177: Estimated distribution of spending on footwear, by type of retailer, 2014-16
- Key players – What you need to know
- Fashion specialists outperform the market
- Brantano continues to struggle
- Clarks sales rise, but loses market share
- JD Sports is now the leading non-specialist
- Online footwear sales continue to rise
- Launch activity and innovation
- Expanding store portfolios
- Adding a personal touch in-store
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- Figure 178: Duke + Dexter, London, 2017
- Nike moves towards digital design
- Helping consumers disconnect
-
- Figure 179: Anatomic & Co. In Good Company Shoes, 2017
- Aerosoles relaunch
- Fabric innovation
- Collaborations
- Reimagining the in-store experience with technology
-
- Figure 180: Aldo Connected Store in New York, 2017
- Retailers tap into consumer nostalgia
- Using services to highlight expertise
- Non-specialists up the ante
- Inclusive footwear
-
- Figure 181: Kahmune footwear, 2017
- Foot Locker’s in-store audio tours
- Leading specialists
- Fashion retailers outperform
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- Figure 182: Leading footwear specialists: UK revenues, 2012-16
- Retailers review store portfolios in difficult trading climate
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- Figure 183: Leading footwear specialists: UK outlet numbers, 2012-16
- Sales per outlet
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- Figure 184: Leading footwear specialists: estimated UK sales per outlet, 2012-16
- Operating profits and margins
-
- Figure 185: Leading footwear specialists: UK operating profits, 2012-16
- Figure 186: Leading footwear specialists: UK operating margins, 2012-16
- Leading non-specialist retailers
- JD Sports’ strong sales growth continues
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- Figure 187: Leading non-specialist retailers: estimated footwear sales, 2012-16
- Consumer data
- Retail offering
-
- Figure 188: Leading non-specialist retailers; positioning, offer and brands stocked, April 2017
- Market shares
- UK footwear market continues to be fragmented
-
- Figure 189: Estimated market shares for top 10 retailers of footwear, 2016
- Figure 190: Estimated market shares for top 20 retailers of footwear, 2012-16
- Online
- Online sales of footwear forecast to reach £2.3 billion
-
- Figure 191: Estimated online sales of footwear, 2013-17
- Distribution: pureplays vs multichannel retailers
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- Figure 192: Estimated distribution of online sales, 2014-16
- Leading players
-
- Figure 193: Leading online footwear retailers: estimated online sales and online market shares, 2014-16
- Consumer research
-
- Figure 194: Retailers from where consumers have bought footwear for themselves in the last 12 months online, May 2016 and February 2017
- Space allocation summary
- Specialists’ space allocation summary
-
- Figure 195: Specialist footwear retailers’ space allocation estimates, March 2017
- Specialists detailed space allocation estimates
-
- Figure 196: Specialist footwear retailers’ detailed space allocation estimates, March 2017
- Non-specialists space allocation overview
-
- Figure 197: Non-specialist retailers’ footwear space allocation estimates, March 2017
- Non-specialists detailed space allocation estimates
-
- Figure 198: Non-specialist footwear retailers’ detailed space allocation estimates, March 2017
- Non-specialist footwear departments
-
- Figure 199: Estimated in-store footwear as percentage of total selling space in non-specialist footwear retailers, March 2017
- Advertising and marketing activity
- Total sector advertising spend down 0.9% year-on-year in 2016
-
- Figure 200: Total above-the-line, online display and direct mail advertising expenditure on footwear, 2013-16
- Leading advertisers
-
- Figure 201: Total above-the-line, online display and direct mail advertising expenditure on footwear, by leading advertiser, 2013-16
- Nearly a third of total footwear advertising spend channelled through the press
-
- Figure 202: Total above-the-line, online display and direct mail advertising expenditure on footwear, by media type, 2016
- Nielsen Ad Intel coverage
- Brand research
- Brand map
-
- Figure 203: Attitudes towards and usage of selected brands, March 2017
- Key brand metrics
-
- Figure 204: Key metrics for selected brands, March 2017
- Brand attitudes: Shoe Zone offers good value
-
- Figure 205: Attitudes, by brand, March 2017
- Brand personality: Schuh benefits from vibrant image
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- Figure 206: Brand personality – Macro image, March 2017
- Clarks seen as reliable but expensive
-
- Figure 207: Brand personality – Micro image, March 2017
- Brand analysis
- Schuh attracts affluent, young shoppers
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- Figure 208: User profile of Schuh, March 2017
- Office has a broad appeal
-
- Figure 209: User profile of Office, March 2017
- Clarks is worth paying more for
-
- Figure 210: User profile of Clarks, March 2017
- Russell & Bromley has a good reputation despite low usage
-
- Figure 211: User profile of Russell & Bromley, March 2017
- Pavers suffers from low brand awareness
-
- Figure 212: User profile of Pavers, March 2017
- Shoe Zone low prices erode trust
-
- Figure 213: User profile of Shoe Zone, March 2017
- The consumer – What you need to know
- Sports stores remain popular for footwear
- Amazon leads online
- Mothers more likely than fathers to buy shoes for kids
- Young women drive sales of trainers
- Men opt for casual shoes
- Men buy new shoes driven by fashion
- Women treat themselves to shoes
- Women aged under-45 look for comfort over fashion
- Millennials interested in personalisation
- Who shops where?
- Sports stores lead for footwear
-
- Figure 214: Retailers from where consumers have bought footwear for themselves in the last 12 months in-store or online, February 2017
- Clarks attracts more men aged under-45
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- Figure 215: Retailers from where consumers have bought footwear for themselves in the last 12 months in-store or online, May 2016 and February 2017
- Amazon leads online
- Young women drive footwear sales in-store
-
- Figure 216: Channels from where consumers have bought footwear in the last 12 months, by gender and age, February 2017
- Young women shop around for shoes in-store
-
- Figure 217: Repertoire of types of footwear retailers purchased from in-store or online, February 2017
- Who footwear is bought for
- 20% of women buy shoes for partners
-
- Figure 218: Who footwear has been purchased for, February 2017
- Mothers more likely than fathers to buy shoes for kids
- Types of footwear purchased
- Flats remain popular for women aged 25+
-
- Figure 219: Percentage of women who have bought shoes from each shoe category, February 2017
- Heels make a comeback among young women
- Young women drive sales of trainers
-
- Figure 220: Percentage of men who have bought shoes from each shoe category, February 2017
- Men opt for casual shoes
- Trainers for men
- Women aged 35-44 buy the most types of shoes
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- Figure 221: Consumers who have bought 3+ types of footwear in the last 12 months, by gender and age group, February 2017
- Reasons for buying footwear
- Men buy new shoes driven by fashion
-
- Figure 222: Reasons for buying footwear in the last 12 months, February 2017
- Women treat themselves to shoes
- Unseasonal weather
- Attitudes towards buying footwear
- Women aged under-45 look for comfort over fashion
-
- Figure 223: Agreement with attitudes towards buying footwear, February 2017
- Millennials interested in personalisation
- Solving problems with fit
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Consumer research methodology
- Appendix – Market size and forecast
- Forecast methodology
-
- Figure 224: UK footwear sales, best- and worst-case forecast, 2016-21
Brantano (UK)
-
- What we think
- Out-of-town stand-alone stores lack destination appeal
- Edinburgh Woollen Mill Group bid rumours
- Seamless payment experience across all sales channels
- Company background
- Company performance
-
- Figure 225: Brantano (UK): group financial performance, 2012-16
- Figure 226: Brantano (UK): outlet data, 2012-16
- Retail offering
C&J Clark
-
- What we think
- Clarks brand still strong but needs to shift perceptions
- Slow to latch on to Athleisure growth
- A need to build a multichannel business
- Reorganising to improve efficiency
- Moving towards more structured promotional periods
- Company background
- Company performance
-
- Figure 227: C&J Clark (UK): group financial performance, 2012/13-2016/17
-
- Figure 228: C&J Clark (UK): outlet data, 2012/13-2016/17
- Figure 229: C&J Clark: European stores outside UK & RoI, April 2017
- Retail offering
Deichmann Schuh
-
- What we think
- Rack concept helps Deichmann stand out
- Diversifying the brand portfolio
- Expanding geographically
- Omnichannel outlets merge shops and online
- Ship2Home responds to customer disappointment
- Ellie Goulding collection taps into celebrity interest
- Where now?
- Company background
- Company performance
-
- Figure 230: Deichmann Schuh: group financial performance, 2012-16
-
- Figure 231: Deichmann Schuh: outlet data, 2012-16
- Retail offering
Eram Group
-
- What we think
- Differentiated marketplace offering
- Digitising stores
- Expansion of exclusively female mid-priced city centre footwear concept
- E-commerce enhancements boost web traffic and conversion rates
- Low-priced competition squeezes discount brand Tati
- Company background
- Company performance
-
- Figure 232: Eram Group: estimated sales performance, 2011-16
- Figure 233: Eram Group: footwear store network by brand
-
- Figure 234: Eram Group: estimated group outlet data, 2011-15
- Retail offering
Ludwig Görtz
-
- What we think
- Lack of profitability hurts ability to invest
- An opportunity for differentiation?
- Exclusive brands potential
- Where now?
- Company background
- Company performance
-
- Figure 235: Ludwig Görtz: group financial performance, 2011-15
-
- Figure 236: Ludwig Görtz: outlet data, 2011-15
- Retail offering
Schuh
-
- What we think
- Focusing on fashion
- Investing in technology
- Where now?
- Company background
- Company performance
-
- Figure 237: Schuh (UK): group* financial performance, 2012/13-2016/17
-
- Figure 238: Schuh (UK): outlet data, 2012/13-2016/17
- Retail offering
Shoe Zone
-
- What we think
- Targeting out-of-town footwear market with new ‘big-box’ store concept
- Expanding e-commerce coverage
- Personalised online shopping experience
- Extended product range revenue stream
- Company background
- Company performance
-
- Figure 239: Shoe Zone Group Ltd: group financial performance, 2011/12-2015/16
-
- Figure 240: Shoe Zone Group Ltd: outlet data, 2011/12-2015/16
- Retail offering
Vivarte
-
- What we think
- Store digitising programme yielding positive results at La Halle aux Chaussures
- Seeking growth opportunities outside home market
- Appointment of Amazon.fr founder brings wealth of digital know-how to the group
- Company background
- Company performance
-
- Figure 241: Vivarte: group sales performance (excl. VAT), 2011/12-2015/16
-
- Figure 242: Vivarte: approximate footwear store numbers, 2015/16-2016/17
- Retail offering
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