Table of Contents
Executive Summary
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- Polarisation of the gym market to boost value
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- Figure 1: Forecast for the value of the UK health and fitness club market, 2010-20
- Four in five consumers have health or fitness goals
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- Figure 2: Health and fitness goals, May 2015
- Budget operators help industry to widen its net
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- Figure 3: Health and fitness club usage, April 2014 and May 2015
- Payment breaks could be the decisive factor
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- Figure 4: Factors that influence choice of health and fitness club, May 2015
- Cost the main, but not the only barrier
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- Figure 5: Barriers to using health and fitness clubs, May 2015
- Full-service clubs and budget gyms seen as polar opposites
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- Figure 6: Correspondence analysis – Perceptions of health and fitness-related venues, May 2015
Issues and Insights
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- Does polarisation mean the end for the mid-market?
- The facts
- The implications
- How can full-service health and fitness clubs justify their premium?
- The facts
- The implications
The Market – What You Need to Know
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- Motivation the biggest barrier to a healthy lifestyle
- Alternatives pose a greater threat
- Competition ruling brings an end to proposed merger
- Total number of clubs approaches 3,000
- Polarisation of the gym market to boost value
Market Drivers
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- Motivation the biggest barrier to a healthy lifestyle
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- Figure 7: Barriers to being healthy, April 2014
- Tech brands get fanatical about fitness
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- Figure 8: Personal ownership of and interest in buying consumer technology products, February 2015
- Participation in running sprints ahead
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- Figure 9: Participation in ‘keep fit and gym activities’ and running, 2011/12-2014/15
- Competition ruling brings an end to proposed merger
Market Size and Forecast
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- Total number of clubs approaches 3,000
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- Figure 10: Number of health and fitness clubs in the UK, 2010-15
- Growth spread across the UK
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- Figure 11: Number of health and fitness clubs in the UK*, by region, September 2014
- Polarisation of the gym market to boost value
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- Figure 12: Forecast for the value of the UK health and fitness club market, 2010-20
- Expansion of budget gyms widens the industry’s net
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- Figure 13: Forecast for the volume of the UK health and fitness club market, 2010-20
- Forecasts
- Value
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- Figure 14: Forecast for the value of the UK health and fitness club market, 2010-20
- Volume
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- Figure 15: Forecast for the volume (members) of the UK health and fitness club market, 2010-20
Segment Performance
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- Opportunity for membership ‘bolt-ons’
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- Figure 16: UK health and fitness club market, by sector, 2012-15
Key Players – What You Need to Know
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- Pure Gym becomes the market leader
- Full-service health clubs remain the big spenders
- Sports retailers up their fitness game
- Boutiques give gyms a new face
- Fitness First gets personal
- Gyms get tech-centric
- Train more, pay less
Market Share
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- Pure Gym’s acquisition set to stretch its lead
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- Figure 17: Number of Pure Gym and The Gym venues, June 2011-June 2015
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- Figure 18: Leading UK health and fitness club operators, by number of clubs and members, 2015
- Further consolidation on the cards
Brand Communication and Promotion
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- Full-service health clubs remain the big spenders
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- Figure 19: Advertising expenditure of top 10 operators (by adspend), 2011-14
Launch Activity and Innovation
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- Sports retailers up their fitness game
- Boutiques give gyms a new face
- Fitness First gets a refurbishment
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- Figure 20: Fitness First revenue, 2009-15
- Gyms get tech-centric
- Nuffield’s small victories
- Train more, pay less
The Consumer – What You Need to Know
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- Four in five consumers have health or fitness goals
- Budget operators help industry to widen its net
- Payment breaks could be the decisive factor
- A menu of benefits can help to justify joining fees
- Cost the main, but not the only barrier
- Full-service clubs and budget gyms seen as polar opposites
Interest in Health and Fitness
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- Four in five consumers have health or fitness goals
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- Figure 21: Health and fitness goals, May 2015
- Only 13% of people wanting to lose weight go to the gym
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- Figure 22: Health and fitness club usage among consumers who are interested in losing weight, May 2015
- Millennials: The health-conscious generation
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- Figure 23: Health and fitness goals, by generation, May 2015
Health and Fitness Club Usage
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- Budget operators help industry to widen its net
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- Figure 24: Health and fitness club usage, April 2014 and May 2015
- Price still a barrier
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- Figure 25: Health and fitness club usage, by gender, age and financial situation, May 2015
- A ‘360-degree’ fitness tracker has appeal
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- Figure 26: Health and fitness goals, by health and fitness club usage, May 2015
Influences on Choice of Club
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- Payment breaks could be the decisive factor
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- Figure 27: Factors that influence choice of health and fitness club, May 2015
- Let’s Make a Deal
- Clubs can tailor offers to suit Mum and Dad
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- Figure 28: Factors that influence choice of health and fitness club, by parents of under-16s, May 2015
- Rewards can reduce churn
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- Figure 29: Factors that influence choice of health and fitness club, by usage of health and fitness clubs, May 2015
Joining Fees
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- A menu of benefits can help to justify joining fees
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- Figure 30: Joining fee contributions, May 2015
- Personal training top of the bill
Barriers
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- Cost the main, but not the only barrier
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- Figure 31: Barriers to using health and fitness clubs, May 2015
- Raising awareness of non-fitness-related facilities
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- Figure 32: Lack of interest in fitness activities, by generation, May 2015
- Removing psychological and contractual barriers
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- Figure 33: Barriers to using health and fitness clubs, by people who are interested in losing weight, May 2015
- Figure 34: Barriers to using health and fitness clubs, by perceptions of full-service health clubs and budget gyms, May 2015
Correspondence Analysis – Perceptions of Venues
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- Full-service clubs and budget gyms seen as polar opposites
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- Figure 35: Correspondence analysis – Perceptions of health and fitness-related venues, May 2015
- Figure 36: Perceptions of health and fitness-related venues, May 2015
- Technology can help gyms to keep fit
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- Figure 37: Perceptions of health and fitness-related venues as being innovative, by age, May 2015
- Gyms lagging behind on social interaction
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- Figure 38: Perceptions of health and fitness-related venues as sociable, May 2015
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Abbreviations
- Market size and forecast
- Value
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- Figure 39: Best- and worst-case forecast for the value of the UK health and fitness club market, 2015-20
- Volume
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- Figure 40: Best- and worst-case forecast for the volume of the UK health and fitness club market, 2015-20
- Fan chart forecast
- The consumer
- Correspondence analysis
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